STOCKHOLM ISSUE 323 Feb 2012

Swedish photographer Mattias Edwall's presence is total; he seems to see right to the core of his subjects. Although his work is classic with all the ingredients of excellent quality photography, the momentum is present as well as the heart and soul. 

Mattias has lately concentrated on men's fashion shoots. His artistic interest and talent got him started in the fashion business at an early stage of his career, assisting in the Manhattan studios of photographers like Annie Leibovitz and Patrick Demachelier.

He started out on his own back in Stockholm with a group of like-minded friends. Together the group set new international standards for Swedish fashion photography, developing into a considerable fashion trade in Stockholm including agents, magazines, models, hair and make-up, and a growing number of photographers.

Today, Mattias works with international as well as Swedish magazines and advertising clients. He never stops trying out new techniques, models, locations, angles, props and compositions. He is also renowned for his portrait work, and there are very few Swedish actors, musicians, politicians, directors or other famous Scandinavian personalities that he hasn't photographed.