: London: This Little Fish

After just a year of operation, This Little Fish is showing why a photographic approach is key to delivering CGI work that shines - whatever the product. Work for brands such as Nike and Nissan is spring-boarding the company to new heights and revealing the capabilities of a full CGI workflow to new markets.

Earlier this year, This Little Fish attended the first CGAM conference in Los Angeles, where the company's talents were showcased to a willing and knowledgeable audience. Carl Lyttle spoke on the role of the photographer as art director and how changes that This Little Fish have driven are changing the imagery pipeline.

The rest of 2008 will see plenty more work and constant growth. The company is pushing its production facilities to the max and adding talent in all key areas of the process, ensuring This Little Fish stays at the cutting edge of the industry.

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