Emotional authenticity is characteristic of John Roe’s photographic style. With his natural charisma and reassuring presence on set, he collaborates with his subjects to create and capture honest moments that tell a story within a single image.

Having an educational background in both painting and photography, John also brings a sophisticated, fine art element to his imagery. Exacting attention to detail is inherent in every project he executes.

John's work is sought after around the world. He has covered the globe, with advertising and editorial assignments taking him to South Africa, Europe, Australia, New Zealand and Asia, including the Raptor Ranger Global campaign and the new Carhartt Company Work launch.

He continues to partner with an extensive list of clients, including Ford, Chevy, Buick, Alfa Romeo, Infiniti, Carhartt, Harmon Kardon, Chrysler, Ram Trucks, Leon Speakers, US Navy, Patron Racing and FootJoy.

Roe finds inspiration in the moment. Within the fraction of a second to capture a vehicle’s energy as it passes his camera in some remote landscape around the globe, or sculpting light across its body lines in his Detroit-based car studio.

Roe works diligently to craft his compositions. Collaborating with an agency’s creative team prior to a shoot to get every detail right, and working closely with “JK”, his executive producer, he creatively develops the project into images that keep clients coming back.

Roe is constantly looking…even when the team thinks the shot is complete, Roe is still searching for another option or angle to explore. His deep seeded Motor City work ethic never wants to stop!

On location is where John Roe calls home. He has been to about every part of the world to capture stunning imagery for many of the major automakers. New Zealand, Iceland and Thailand are his latest adventures.

Latest work includes the 2019 launch of the Ford Ranger, the new GMC lineups, Ram Truck, Mustang, Ford GT, Ferrari 812 Superfast and Corvette ZR1.

The diversity in John’s approach to his photography has made him a client favourite.

His latest work can be found on his website.

John Roe’s roots are established in the Midwest, but his home is on location. New Zealand, Namibia, China, Thailand, Iceland, Spain, South Africa, and Australia are just a few countries that John has been called on to capture awe inspiring images.

He has worked extensively with numerous agencies, client direct and editorial assignments for a number of premium magazines.

His latest projects include Carhartt, Ford Trucks, Ram Trucks, Agri-Fab, Ski-Doo, Bosch, U.S. Navy and Shell Oil.