Jason Knott, a UK-based people and lifestyle photographer and director, firmly believes that compelling imagery isn't a matter of luck.

With a wealth of experience and natural talent, Jason excels in various settings - from candid reportage to meticulously crafted studio setups or elaborate location shoots.

Whether directing motion alongside his DOP or capturing stills himself, Jason ensures every element comes together seamlessly to create the captivating, magical outcomes his work is known for.

Clients include: P&O Cruises, Microsoft, BAT, Bacardi, Vodafone, Sony, Robin Hood Foundation, Coca-Cola, Nestlé, Citibank, EDF, Canon, Biogaran and Subaru, among others.

Jason Knott is a people and lifestyle photographer and director based in the UK. He adheres to the idea that imagery that tells an engaging story isn't about luck. Jason doesn't do luck.

No matter the requirement - reportage, a more tightly-controlled studio shoot, or orchestrating an elaborate scene on location, Jason has the experience, natural talent, and a huge body of celebrated work to know exactly what's needed and when.

Skilfully directing motion with his DOP while simultaneously shooting stills himself, he engineers an environment where all players and assets are perfectly captured at key moments, to coalesce in the final, ever-magical result.

Clients include: P&O Cruises, Microsoft, BAT, Bacardi, Vodafone, Sony, Robin Hood Foundation, Coca-Cola, Nestlé, Citibank, EDF, Canon, Biogaran and Subaru, among others.