Andreas Smetana is a renowned Sydney-based advertising photographer and director. He works throughout the Asia Pacific region and has a team of producers that he partners with in each territory.

He is recognised for his ability to span a range of styles in his advertising work, seamlessly making the transition from highly conceptual work to the most captivating of portraits.

The logical transition for Andreas has been into directing where he combines his unique way of seeing the world with an uncanny knack of finding the soul of a talent, pushing them to deliver the unexpected and adding depth to any story.

Andreas is currently working on a documentary to be released late 2016.