"I’m a photographer, director, and DOP, working across commercial campaigns for the last 25 years.

I like getting under the skin of a brief — talking it through, pulling it apart, pushing it visually, and finding an edge or tone that makes it feel specific. I try not to have a fixed style; it’s about finding the right tone and flavour for each job. I move between stills and film, large technical productions, performance driven work, casting, studio and location shoots, as well as smaller projects. Frankly, I just love working.

I started out in Austria with a small studio in Innsbruck, shooting mostly tourism and advertising. In my mid-twenties I moved to Australia, and I’ve never really done anything else—aside from being a husband, father, and sailor. Arriving with limited English taught me to listen, shaping a focused, considered approach grounded in understanding what a project wants to say before I put a camera on it.

I’ve always embraced new technologies, but in a world flooded with images, work only holds if it feels real—weighty, honest, and authentic. I am also the founder of Flint, a production company that shaped much of my working life."

Andreas Smetana is a photographer, director and the co-founder Australian production company Flint.

He thrives on variety and this openness to change has shaped his whole approach and sits at the heart of his work, along with a strong sense of craft and memorable, considered imagery. Calm and confident, but always energised on set, Andreas moves easily between stills and motion.

He’s highly technical when it matters, yet always focused on creating work that feels smart, human and grounded in real light. He works closely with clients, keeps the process clear, and makes the whole experience genuinely enjoyable.

Renowned for his 25 years of expertise in commercial campaigns, photographer/director/DOP Andreas Smetana has garnered global recognition for his work.

Able to transition between film and photography, Andreas moves between a diverse range of genres, from technically demanding shoots to intimate human narratives, ensuring each story is authentically captured.

His impressive portfolio boasts an enviable client list including Australian Defence Force, Woolworths, Audi, Lexus, Toyota and Samsung, alongside household names such as Qantas, Amex and Uber.