This Spotlight focuses on the colorful and joyful photography of Anatol Gottfried, capturing the essence of celebration and camaraderie. Each image bursts with vibrant hues and dynamic compositions, reflecting Anatol's keen eye for details and his ability to bring out the easiness in his subjects.

In Madrid, Studio X and Hogarth teamed up with Anatol to realise a new campaign for Coca-Cola and Jack Daniel’s, targeting the vibrant festival season. The key visuals center around the idea of bringing a friend squad together to celebrate their special bond and honor friendship above everything else - a natural habitat for Anatol, he creates this vivid imagery effortlessly.

Earlier this year in South Africa, Anatol produced more content with Coca-Cola, focusing on the empowering theme of girl power. These images capture moments of joy, camaraderie and resilience, highlighting the powerful bond and dynamic energy of women coming together. Through his lens, Anatol beautifully portrays the essence of girl power, showcasing not only the individuality of each subject but also their collective strength.

Driven by passion, Anatol is always hungry for new adventures - always keen to rock your production.

For more work please check his website and follow him on Instagram.