Anatol Gottfried works across advertising and lifestyle photography — building imagery that fits both polished campaigns and candid, human moments depending on the requirements.

For The Coca-Cola Company, he shot two distinct campaigns in the sports and hydration space. BODYARMOR Lyte, a low-calorie electrolyte drink, called for a grounded lifestyle approach: young people at a beach, a festival, a night kiosk. Unforced, color-driven frames that place the brand inside everyday active life beyond gym-culture posturing. Powerade took a different direction: a Cape Town shoot centered on one basketball player, the focus was physical intensity — imagery built on contrast and raw presence.

Work like this, spanning candid lifestyle and high-contrast sport, defines how Anatol moves across categories for clients worldwide.