If you’re looking for a photographer who talks commercial yet walks the fine line between advertising and art, Lieven Dirckx is your man. Light is his medium. This results in a highly stylised approach, in which he is always looking for a sharp edge to blend with the beautiful, keeping the eye entertained at all times.

These graphic, bold images emanate instant star quality, which have earned Lieven the moniker ‘the Belgian Irving Penn’. To him, photography is about embracing the moment and making it live on forever.

Lieven Dirckx tells stories in rich detail, generous in their sensibility and suffused with a tangible level of finesse.

Meticulously layered scenes starring overlaying moods, games of light and shadow featuring pure elegance and femininity; his photographs are classy, sometimes classic, yet always with an eye-pleasing twist. All of this is the result of years of experience and setting the bar high in terms of stylized composition and lighting, as well as in retouching and post-production.

Having been on the circuit since 1999, Lieven has complemented his studies at both Ghent and Reading universities by developing a good sense for his clients' needs.

His images are used the world over by brands such as Ray Ban, Massimo Dutti, Pro Duo, Japan Airlines, BMW, Colora, Coca-Cola, ING, Leroy Merlin, Eurostar, Dupont, Saab, Lycra and many more.