Gavin Goodman is an award-winning photographer and visual artist based in Cape Town, South Africa. With two decades of experience in advertising and a background in cinematography, he brings a crafted, concept-driven approach to both commercial and fine art projects. In 2021, Gavin was honored as a Hasselblad Master in the Fine Art category.

Over the past few years, Gavin has developed a refined workflow that integrates AI technology into his creative process - used with intention and restraint to extend the boundaries of image-making while maintaining a strong photographic foundation.

His work has been exhibited internationally across multiple continents, including the Investec Cape Town Art Fair, 1-54 Contemporary African Art Fair in New York & London, AKAA Art Fair in Paris, Amani Gallery in Abidjan, ImageNation in Milan, and Filafrique in Switzerland.

Agencies: Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, TBWA, AKQA, Evoke

Clients: Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Living Social, Kaufland, Old Mutual, Ketel One, Volkswagen, Jardiance, Linzess, Caplyta, Tymbark, SABC, Media 24, Mutzig Beer, Otto Germany, Just Eat UK, Triage, Weylandts, Ploom, Remy Martin, Cabrito Tequila.

Gavin Goodman is a Cape Town-based photographer and visual artist with 20 years of experience in advertising.

A pioneer in integrating AI technology into his creative process, Gavin creates visuals that are virtually indistinguishable from traditional photography. His innovative approach is redefining the boundaries of advertising, opening new possibilities for visual storytelling.

In 2021, he was named a Hasselblad Master in the Fine Art category. He has collaborated with major agencies such as Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, and TBWA.  

His clients include Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Volkswagen, Otto Germany, Just Eat UK, and Rémy Martin.

Gavin Goodman is a Cape Town-based photographer and visual artist with 20 years of experience in advertising.

A pioneer in integrating AI technology into his creative process, Gavin creates visuals that are virtually indistinguishable from traditional photography. His innovative approach is redefining the boundaries of advertising, opening new possibilities for visual storytelling.

In 2021, he was named a Hasselblad Master in the Fine Art category.

He has collaborated with major agencies such as Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, and TBWA.

His clients include Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Volkswagen, Otto Germany, Just Eat UK, and Rémy Martin.