Rob Grimm

Rob Grimm: Latest magazines

• spotlight magazine Nov 2023 food & drink photography & motion

  

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  Chicago - St. Louis: Rob Grimm

  "What can 'In-camera AI' possibly mean?

  Allow me to explain: I have been a commercial drinks and food photographer for three decades creating content for brands across the globe. My desire to tell brand stories has me perpetually testing new techniques to couple with my traditional methods of capturing images. This has led me to the rapidly advancing, and often divisive world of AI.

  I am using AI to create scenes that would not be possible with traditional methods of photography, set construction or post production. AI allows me to imagine new worlds in which products live, and to create new realities. Yet everything I capture is done completely in-camera with post production limited to blemish removal and color grading. It’s a fascinating process that has changed and invigorated the way I create content.

  All of the content in this gallery was created with the assistance of AI and captured in-camera. I hope you enjoy what you see.

  Please view more of my work at my website. And please reach out to learn more and to talk about how we can bring your next project to life."

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• showcase magazine Oct 2023 chicago issue 934

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  Rob Grimm   food & drink photographers

  "I am a commercial beverage and food photographer based in the Midwest. It’s fair to say that I am steeped in boozy things, as being a drinks photographer is my true hallmark. But I am also a huge foodie and simply love to photograph all things food related. Truly, I love what I do and I am fortunate to be recognised for doing what I love. That is my way of injecting that necessary line that I am an “award-winning” commercial photographer.

  I have been completely focused on my lane of beverage and food photography and motion content creation. I often lecture on these topics and teach workshops to share my knowledge, because I love this business.

  Lately I have been pushing into the world of AI. For many this is a scary and divisive place. For me it is an incredible new tool which allows me to create images that are tailored to a brand. I can manipulate AI to assist in telling stories and grabbing views attention in ways that I could not do before. The collection of images you see here have all been created using my tested traditional methods of crafting light with AI generated backgrounds. All of these images are captured “in camera,” inclusive of the AI backgrounds. Now that statement should make you wonder what I am doing enough to reach out to the studio or my rep.

  I hope you enjoy what you see. Please view more of my work at my website. And by all means, reach out and let’s talk about your next project."

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