Per Appelgren is an 80s born German-Swedish fashion and beauty photographer based in Berlin.

His photographic journey began as a self-taught and later continued as part-time assistant, where he worked his way up to be mentored for three years in the artistic hub of Berlin.

Before embarking on his photography career, he graduated with a degree in Business Administration and International Politics. However, the desire to express himself and his artistic vision behind the lens led him to follow his heart and explore the world of photography.

His work blurs between the lines of beauty & fashion and is characterised by a bold use of colours, angles and expressions - allowing each talent to shine and giving them a stage to express themselves without any boundaries. He strongly believes in celebrating diversity and the power of images to inspire and evoke emotions.

Title: The bold

Location: Cape Town, South Africa. "Me and my team, model Nondi as well as hair & make-up artist Claudine Németh, went to the beach on a bright and sunny afternoon to create different beauty looks.

The goal of the shoot was to highlight each make-up look with some shiny light effects to make the colors pop and really stand out from the rest of the image. So we played around with different mirrors and sunlight to get that desired effect on Nondi's skin."