RJ Hinkle is a Dallas-based commercial photographer specialising in lifestyle, food, advertising, corporate, industrial, outdoor, and portrait photography. For more than two decades, he has partnered with advertising agencies, art directors, and brands to create compelling imagery that connects with audiences and elevates marketing campaigns.

A graduate of Texas Tech University, RJ began his career as a photojournalist, developing a keen eye for authentic storytelling that continues to influence his commercial work today. He currently serves on the National Advisory Board for Texas Tech University's College of Media & Communications, reflecting his ongoing commitment to the future of visual communications.

Throughout his career, RJ has photographed campaigns for clients including King Ranch, Cabela's, BoomerJack's, Sidecar Social, New Braunfels Smokehouse, Texas Farm Bureau, SouthState Bank, Essence of Australia, Southwest Airlines, HEB, Boy Scouts of America, Lucchese Boots, The Nature Conservancy, and many others.

Known for his collaborative approach, creative problem-solving, and expert use of light, RJ creates images that feel natural, engaging, and purpose-driven. Whether producing lifestyle campaigns, food photography, executive portraits, or large-scale advertising productions, he is recognised for delivering exceptional imagery while making every production efficient, enjoyable, and successful.

After 13 years as a photojournalist, RJ Hinkle transitioned into commercial photography with a focus on lifestyle and food imagery. His editorial background shapes his approach, allowing him to tell authentic visual stories for every client.

RJ is passionate about learning the unique brand and story behind each assignment, ensuring that his work aligns with his clients’ vision and message. He finds the greatest enjoyment in collaborating with people and clients, drawing inspiration from every partnership.

RJ’s experience has been recognised with industry awards, and he prides himself on being seasoned, reliable, trustworthy, and enjoyable to work with. For those seeking a photographer who brings editorial sensibility and commercial expertise to every project, RJ is an ideal collaborator.