Anke Luckmann
Rep. by Kai Tietz
Anke Luckmann
Rep. by Kai Tietz
Anke Luckmann was selected to shoot the Lexus NX for the Canadian market. “Our goal was to position Lexus Canada as sophisticated, modern, confident, bold and youthful," said Canadian agency, DentsuBos. "Our job on brand was to build positive appeal for Lexus."
The theme of the shoot was 'Reflections'; on a dream-like coastal road, against a dynamic urban backdrop, or contemplatively in a birchwood forest. Harvest handled post-production.
For Renault Italy, Anke photographed the Kadjar on a mountain near Milan along with Italian rugby players Andrea Lovotti, Carlo Canna and Edoardo Padovani in the studio. "Somehow, they didn't want to climb the mountain, although it would have been a good workout for the guys!"
The agency was Publicis Milano with art director Dario Citriniti and Stefano Gruarin handling art buying. Grooming was in the hands of Vessy Vess, with production by SFERA – Milan and producer Miky Vilardo. Post-production was by M. Rossino.
Make sure you visit her brand new relaunched website.