"There are so many things we can’t live without in our lives. Crucial things that need to be taken care of for our survival. 

But we can never truly live without art. Fashion is one of the biggest art industries there is.

Fashion for 101 Production has been in the centre of every work that we do. What fashion does for a film, for a location, for a character is beyond what people can imagine. 

That is the beauty of it. 

It sometimes carries humour, sometimes carries peace. Sometimes it's love that is a feeling in a suit; sometimes it’s hate in the shape of a dress. Every feeling of what makes us human is within fashion.

This time, we wanted to represent what fashion photography can do to tell a story or to simply admire what is in front of us and enjoy the view."

"There are so many things we can’t live without in our lives. Crucial things that need to be taken care of for our survival. 

But we can never truly live without art. Fashion is one of the biggest art industries there is.

Fashion for 101 Production has been in the center of every work that we do. What fashion does for a film, for a location, for a character is beyond what people can imagine. 

That is the beauty of it. 

It sometimes carries humour, sometimes carries peace. Sometimes it's love that is a feeling in a suit; sometimes it’s hate in the shape of a dress. Every feeling of what makes us human is within fashion.

This time, we wanted to represent what fashion photography can do to tell a story or to simply admire what is in front of us and enjoy the view."

101 Production is a photography and film production company established in 2004 in Istanbul to gather creative minds together. 101 Production’s roots are from a company called SDL Visual, which was formed in 1973 and shares its expertise with the studio. 101 continues to engage in many successful ads and campaigns.

"Already well established as a creative force within the industry, we continue to expand our visionary approach in exploring new talents in TV commercials, moving image productions as well as representing many national and international photographers, directors, production crews, make-up artists and stylists.

We’re passionate about brands and spaces with meaning. Our approach and culture offer clients an agency that is all about teamwork and creativity.

We believe that people, brands and societies depend on creativity to flourish more than ever. As professionals and artisans, our mission is to support brands that recognise the potential of creativity."