Curve create stunning automotive imagery and video entirely in CGI. Whether it’s the imagined or real world, Curve always strive to deliver authenticity.

"Our artists have recently been exploring the full breadth of the creative process — from placing future car models into epic, cinematic landscapes, to crafting a high-performance driving sequences that pushes the limits of realism, and producing full CGI films to reveal new designs to the world."

Curve create stunning automotive imagery and video entirely in CGI. Whether its the imagined or real world, Curve always strive to deliver authenticity.

"The worlds Curve build have always captured the magic of real moments. Hints of imperfection. A realness and rawness around the edges. Small human touches in vast computer-generated scenes. Little details born from lived experiences that you could simply never code."

"We’re a creative CGI & postproduction studio specialising in creating breakthrough product worlds through image and motion making.

Since 2005, we’ve been relentlessly mastering and applying our creative CGI and postproduction skills on a wide range of industry leading projects, mostly in the automotive space. Ranging from product visuals to full-blown broadcast campaigns.

We are on a mission to reshape the future of image and motion making. Creatively swerving mediocrity. Because best can always be better.

Working with photographer Anton Watts, we produced photographic and CG images for the new Toyota GR Corolla, GR86 and Supra campaigns.

Also, in this edition of Showcase we are proud to present our recent full CGI movies of the Porsche Taycan and Range Rover Sport."

Curve Digital has been busy on all fronts for the last 12 months.

Not only are the ‘Good Guys’ retouching imagery for some of the world's best automotive photographers, but they are pushing ahead with game engine rendering technologies to create some stunning photographs and videos.

Curve Digital work with the world’s best automotive photographers, for the world’s biggest agencies, on the world’s most recognisable brands.

They don’t shout about their work. They let the work speak for itself. With studios in the UK and US, Curve deliver fast, high quality projects every time.

Recent projects have been for Toyota, Lexus, Nissan, Genesis, Hyundai, Chevrolet and Cadillac.

''There is now a new ‘C’ word in town, which everyone is far too familiar with, so we will avoid it. Except to say that despite its upheaval for many, it hasn’t stopped Curve producing stunning automotive advertising imagery.

During times of no photoshoots, creative agencies have relied on the CGI workflows that Curve have become synonymous with. Campaigns for Toyota’s new Mirai and the latest Renault Captur are just a couple of projects that have been entrusted to us.

Now, as normality is on the horizon, and photoshoots are slowly beginning to happen again, the team are firing on all cylinders, with retouching and CGI being used in equal measure.

The only ‘C’ word used should be Curve.''

Curve simply love cars. Making beautiful looking sheet metal is only half the story though. Conveying mood, emotion and feeling through their work is equally as important.

The guys haven't allowed current conditions to halt their production or their progress. 

They continue to offer the very highest quality automotive imagery through whatever means possible, and because photo-shooting has been restricted recently, Curve launched RealVision. The instant rendering solution to incorporate fully created environments with photographed people and cars. The perfect way to deliver assets during these difficult times.

Visit their website to see the latest collection of projects.

Using their team's combined ‘superpowers’, Curve Digital realises ideas for the automotive industry. Their work encompasses CG and high-end retouching to create photo-realistic images, and enables them to offer greater value to their clients.

"Curve works closely with photographers and agencies who embrace change. Change affords everyone flexibility, enhances creativity and makes the process more efficient. Above all it helps clients to get more bang for their buck."
 
CEO Nick Limb states: "'We’ve always done it that way' has to be the most dangerous phrase ever spoken. In this new portfolio of work, we’ve done things differently and pushed the industry out of its comfort zone and fully utilised CGI technologies."

Curve has created images that change the way we view post-production. No longer a reactive retouching service, post-production is proactively changing the way clients and photographers approach projects and helps them embrace the changing world of CGI.

"When combining CGI with retouching, the limits are only in the imagination. Curve Digital has opened the doors on creativity, delivering images you can believe are real. If the product hasn’t been built or released, CGI is a strong arm in the Art Director’s toolbox.

Photographers working with Curve Digital know how to use CGI creatively, enhancing and complementing their imagery. Curve Digital champions a relationship where photographers, retouch artists, and CGI specialists work in harmony.

Working with the good eye of a photographer and the technical discipline of the Curve Digital team, they are creating something special for their clients."

"The LA offices are now open, and things have been running at full throttle for Curve Digital UK and USA. The creation of photo realistic images for the high-end automotive market has been fast, but not furious!

At Curve Digital, we produce evocative and aspirational imagery for our clients. Every image we produce is with our clients, not just for our clients. This year we have had the honour of working with world renowned photographers and industry leading Art Producers. We not only create stunning imagery, but we pride ourselves on creating and building unique client relationships with equal passion.

For any product and any market, Curve Digital will create distinctive architecture, breath-taking vistas or rugged construction environments. Technology, skill and imagination work hand in hand with our quality of service. You should expect nothing less than high-end image creation for your elite brand. After all we are the “Good Guys” from Curve."

''It’s all new in Los Angeles.

Our newest offices in Los Angeles are finally open in the Arts District. This is great news for all our US clients. The UK and the US teams are excited to be offering 24 hour post production services.

We’ve been able to work even closer with photographer Dana Neibert and creative director Mike Brooks to create the launch imagery for the 2019 Chevrolet Silverado. Work was produced in our UK and Los Angeles studios to place CGI vehicles into location photography.

Working in Valencia with Patrick Curtet we created a series of beautiful images for the new Renault Megane RS. Curve provided on set retouching under the guidance of Nicolas Le Brun of Prodigious. We then finished the project back at our UK studio.''

“Wow - This changes everything!"

Can’t get that location you wanted? Want a totally unique and previously unseen location? Want a snow shot or a beach shot but can’t afford to get to the location?

To compliment their traditional retouching service, Curve Digital is now offering full CGI image creation for the automotive industry. From as little as a client's drawing the Curve team are able to replicate the scene in full photorealism using their innovative new ‘Nascent’ technology to deliver exactly what the client initially approved, without compromise on anything.

Huge cost and time savings not to mention the ability to re-visit the location at any time to review an angle or a model change. The future of car photography is changing.

Call or email to find out more. "We would love to show you what is possible."

2017 has started just the same way as 2016 ended for the Curve team, with lots of exciting projects involving many of the great car manufacturers as well as a new emerging brand. The launch of the electric vehicle from the inspirational team at Lucid Motors saw a collaboration with Patrick Curtet to deliver a very different and fresh approach to automotive imagery.

Also Grey NYC asked Curve to jump onboard to assist with the Volvo XC60 and V60 updates. "We were privileged to attend the shoot in ‘The Hamptons’, Long Island where we delivered on location retouching."

The CGI department has also been busy, working again with Patrick Curtet on a set of Porsche images using assets shot in Chicago.

"We hope you like our latest work and would love to talk about your next project."

To see more visit Curve Digital’s website or Behance.

It's been a super busy summer for the guys at Curve Digital. They have provided on-location retouching in Austria, Spain, Portugal, Los Angeles, Chicago and New York, while working with some amazing clients and photographers as well as finding time to create some beautiful CGI imagery from their UK studio. This happy team of creative image-makers believes strongly in making the process a seamless and enjoyable journey.

Recent projects include:

• Volvo S90 Lifecycle campaign, commissioned by Grey Advertising in New York,
• Lexus CT and NX 2017 imagery for Tag Belgium, photographed by Paul Barshon,
• Launch imagery for Chevrolet Equinox shot in Chicago by Patrick Curtet for Commonwealth McCann,
• Renault Megane launch imagery shot by Patrick Curtet for Prodigious.

To see more visit Curve Digital’s website or Behance.