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people & lifestyle photographers
Born in the Highlands of Scotland, I moved to London in the Summer of 2012. My BMX filled youth led me down many creative paths, one being the discovery of photography.
The one thing that has always stuck with me through my emigration from the skatepark to the studio was authenticity. Born out of a frustration of seeing BMX & skate imagery used out of context and away from its full and true expression.
So now no matter what genre the subject hails from, my goal is to beautifully light them in their most authentic moments.
Rich Maciver: Latest magazines
showcase magazine May 2018 london issue 703
Rich Maciver advertising photographers
Spring 2018 has seen Rich Maciver continue to expand his studio and portraiture portfolio to his ever growing fashion and lifestyle work.
With a passion for authenticity and an acute understanding for studio lighting and natural daylight, his calm approach has seen him shoot week-long campaigns this year for clients including Red Bull's new clothing brand Alpha Tauri SS18 in Lisbon, and for the JD Group's Scotts Menswear SS18 including in-store and UK-wide advertising.
spotlight magazine Feb 2018 sport photography + motion
"My history in sports photography stems from a life-long passion for cycling. Through riding BMX as a teen, I’d pick up the odd injury and rather than miss out on the social aspect, I picked up a camera, rode along, and the rest is history.
Personally, I believe it was that process of shooting a subject I was so invested in that taught me how essential authenticity is in photography, in particular sports photography. So now, no matter what genre the subject hails from, my goal is to beautifully light and document them in their most authentic moments. Whether that’s on location or in studio.
Perhaps it was shooting BMX riders throwing themselves off rooftops and down stairs during those formative years that instilled the calm, organised demeanour in me that is required to handle the high pressure environments of large-scale productions, and the often time restricted settings of shooting elite level athletes."