Nic Daughtry is a lifestyle photographer/director based in Boulder and Los Angeles, whose work combines dynamic energy with authenticity, creating imagery that is both visually striking and emotionally resonant.

He has recently photographed and produced through his production company a campaign for Oros Apparel, a personal project with the VW Atlas featuring a real couple traveling along the coast, plus an outdoor project photographed while roadtripping through Wyoming exploring locations.

Nic has a deep appreciation for the landscapes and culture of the Western United States, drawing constant inspiration from his personal adventures and bringing that energy into his client work.

Nic Daughtry is an automotive and lifestyle photographer/director based in Boulder and Los Angeles, whose work combines dynamic energy with authenticity, creating imagery that is both visually striking and emotionally resonant.

In October, he photographed and produced, through his production company, the Fall/Winter lifestyle campaign for Oros Apparel, and recently completed a personal project with the Nissan Pathfinder Rock Creek Edition.

Nic has a deep appreciation for the landscapes and culture of the Western United States, drawing constant inspiration from his personal adventures and bringing that energy into his client work.

Nic Daughtry is an automotive and lifestyle photographer that strives to create authentic and emotionally engaging images. He has a passion for showing how cars allow us to explore and enjoy the world around us.

In December of 2024, Nic photographed a personal project with the VW Atlas featuring a real couple traveling along the coast. He produced this project with his production company after being inspired by the locations and a romance found while passing through the area himself.

Also featured here is a Polestar commissioned editorial in which Nic took the Polestar 2 on a brief road trip around the Colorado mountains. The goal was to show the car in some of the scenic destinations you could go to on a one-charge trip leaving from and returning to Denver.

Lastly, a project for Ford at the press launch of the 2025 Ranger. Nic worked with the agency team and director of the production company to take images of the truck in the surrounding snow covered landscape. Nic’s images were featured on Ford’s IG feed to promote the new Ranger and acquired over 30k likes.

Nic Daughtry is an automotive and lifestyle photographer with a passion for design and capturing the exhilaration and emotional connection we experience with automobiles.

In 2024, he started off with a photoshoot for Ford at the press launch of the 2025 Ford Ranger. Nic’s images were published on Ford’s IG account and acquired over 30k likes.

A closing highlight of 2024 was a personal project in December with the Volkswagen Atlas Cross Sport. Nic aimed to craft authentic-feeling imagery of a couple in love exploring the California coast. He self-produced this project after being inspired by the locations and a romance found while travelling through the area.

To view more of Nic’s work and keep up to date on new work please visit his website or Instagram.