Per grew up in Sweden and moved to Milan in his early 20s to pursue modeling, but his interest soon shifted to photography. After working with some of the world’s leading fashion photographers, he studied marketing while refining his craft. A lifelong passion for cars and automotive design led him to specialize at the intersection of fashion and human-centered automotive work. Per excels at lifestyle shoots, applying his fashion sensibility to projects for high-end automotive clients. He now splits his time between Los Angeles and Europe and maintains a long-standing collaboration with photographer and award-winning post‑production artist Dejan Sokolovski. Represented by Gloss Reps in the USA and Severin Wendeler in Europe, he’s always ready for the next adventure.