BEAUTY. noun.
A combination of qualities that give pleasure to the sight or other senses or to the mind.

HAIR. noun.
Each of the threadlike strands that grow from the skin of people and animals and certain plants.

Jenny Hands photographs / directs hair and beauty.
(Text: The Oxford Dictionary p.1994).

Advertising campaigns return to Jenny Hands season after season, year after year. Her strengths in understanding a brand's voice, coupled with a seamless ability to work within the team and bring additional value, consultation and collaboration to the core of a campaign mean she is often thought of as an integral part of the creative process.

Her work with fashion brands All Saints, G-Star and John Richmond saw her return season on season, while Aveda has commissioned Jenny for over a decade and work with P&G in the USA and their Clairol roster is a relationship entering its fifth year.

It’s solid testament to a mind that is a pathway to originality, blue-sky thinking, and technical excellence in the tri-phase of pre-production, shooting and post-production.

London and New York-based Jenny Hands re-imagined Clairol's 'Nice 'n' Easy' flagship brand, shooting over seven weeks and sixty models. She was hunkered down in Lower Manhattan to harvest 4TB's of imagery for the Procter & Gamble mainstay, heralding a global re-invention of their demo-graph.

Engaged as a fully phased project partner, collaborating within concept and casting to create a fully encapsulated experience, Jenny's unwavering dedication to hair, beauty and womankind garnered over the past decade and a half culminates in an understanding of the minutia and the technical that are hard to surpass.

Alongside her work with Clairol brands, Jenny has spent the past eight years regularly contributing to Aveda’s advertising collections, shooting in NYC studios, Minnesota prairies, a Caribbean hideaway and more than one Indian palace. Further works within hair include shooting with Sassoon's US label VS and being behind at least a dozen British 'Hairdressers of the Year' titles, including a North American win. In addition her talent has been sought out within the industry by Davines, Wella and Kolston.

Jenny Hands' career has been dedicated to the beautiful. But she is keen not to uphold typical standards of beauty. "I like shooting women for women, men for men" she says. "I like to be able to achieve beautiful pictures of humans of any age. I don't think women or men should get old and have to worry about it. It shouldn't have to be something that we even need to think about. Acceptance is embraced in this century, confronting traditional ideas of beauty is an exciting road to embrace."

Jenny is represented in London and NYC by We Folk.