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Project M: Latest magazines
showcase magazine Oct 2008 new york issue 132
Project M web design
The SBSNY needed to overhaul its online presence as the centre for information for the Swiss community in NYC. The challenge faced by Project M was to provide a 'facelift' for the organisation, to help young and particularly older users of the website to navigate a direct and intuitive way through the extensive information contained on the site - a task previously never achieved through the old version.
Nina Froriep, President of the Board, realised that Project M understood from day one what the SBSNY needed. "The company delivered a beautiful, functional website that combines the impossible - appealing to both the young and aging populations that the SBSNY serves."
showcase magazine Apr 2006 new york issue 48
Project M graphic design
Creating a new logo was the first step for Project M in giving Springer Publishing Company a ‘facelift’. Derived from the founder’s last name (‘Springer’ is German and it means ‘jumper’), Project M created a new eye-catching icon that is contemporary and friendly, therefore making the company look more personal while reflecting their vision for the future.
Founded in 1950 by Bernhard Springer, SP established themselves as a leader in nursing and medical books, without ever giving any thought to Corporate Identity. After their acquisition by Mannheim Holding, LLC, management recognized the need to update the company's image and establish a presence on the Web.
The design of the web site (www.springerpub.com) is totally database-driven, making it extremely easy for the staff of SP to update and maintain their complete library of books and every element.