Ondrej builds his images carefully - preparing each element of the scene and timing, while also leaving room for authentic situations to emerge naturally within those conditions. This directorial approach is reflected in his commercial work for clients such as Škoda, Volkswagen, Pilsner Urquell, and Budvar, producing work that feels exciting, real, yet unforced.

His frames demonstrate a strong sensitivity to the unique atmosphere of the locality - whether it is dusk light on a Prague bridge, a family pulling into a sunlit Spanish driveway, or a para ice hockey player carving a spray of ice across an empty rink.

With many years of experience as a director, Ondřej brings careful preparation and a precise sense of control to every project. These qualities give his commercial images their distinctive feel and quality.

Explore more of his work on Instagram or his website, and see what he can do for your next project.

Pavel Hejný is an award-winning advertising photographer and art director whose work connects craft, concept, and emotion. His distinctive visual language has earned him six Cannes Lions, two Golden Drum Grand Prix awards, an Andy Award, a Clio Award, and the Lucie Award for Best Advertising Photographer of the Year. His imagery has been repeatedly featured in Lürzer’s Archive: 200 Best Ad Photographers Worldwide.

With extensive experience and long-term collaborations with leading production houses, Pavel offers clients full creative support — from initial concept through production to final delivery — ensuring exceptional quality at every stage.

Based in Prague and working globally, Pavel brings his creative vision to life for brands and agencies around the world.

Kateřina Sýsová is a Prague and Berlin-based photographer working across advertising, fashion and portrait. Her images combine meticulous staging, cinematic lighting and a playful, intelligent tone. Her work blends cultural references and witty conceptual thinking with precise lighting and production.

She was named the best photographer under 30 by the Association of Professional Photographers, and The Guardian has written about her photographs.

Recent work includes the widely noticed campaign for Tanec Praha (featured in Lürzer’s Archive), art direction and photography for Periodenladen, and editorials for Mile Magazine.

On set she leads compact, film-leaning productions with a trusted team (stylist, scenographer, MUA), taking projects from concept and moodboards to delivery.

Discover the finest commercial creativity from Eastern Europe and the Balkans in our latest Showcase.

Welcome to the new edition of Showcase Eastern Europe & The Balkans, celebrating the exceptional talent and services in the region, including creative hubs such as Prague, Warsaw, Bucharest, Sofia, and Budapest. This issue highlights the work of renowned photographers, directors, DOPs, full-service production companies and rental studios.

In this edition: Motion for Skoda, blending dark humour with stunning winter landscapes in Lithuania; Vanish, working with brilliant Estonian talent for a German TV commercial; a glamorous campaign for Marciano by Guess in Budapest; and much more.

Our featured editorial was shot by the talented Katerina Tsatsani, represented by D-Tales. The editorial was part of Gala Greece Passion issue. Discover more outstanding creatives in our extensive Directory and past issues of Showcase Eastern Europe & The Balkans.

Finally, check out our recommended events:

The Budapest Photo Festival celebrates its 10th anniversary in 2026. The opening exhibition will showcase iconic shots by Magnum photographer René Burri.

Onassis Stegi hosts the first-ever exhibition in Greece of photographs by renowned Greek filmmaker and photographer Yorgos Lanthimos, offering new perspectives and insight into his unique vision. The show includes three photographic series inspired by Lanthimos’ cinema.

Kateřina Sýsová is a Prague and Berlin based photographer working across advertising, fashion and portrait. Her images combine meticulous staging, cinematic lighting and a playful, intelligent tone.

Her work blends cultural references and witty conceptual thinking with precise lighting and production. She was named the best photographer under 30 by the Association of Professional Photographers, and The Guardian has written about her photographs.

Recent work includes the widely noticed campaign for Tanec Praha (featured in Lürzer’s Archive), art direction and photography for Periodenladen, and editorials for Mile Magazine.

On set she leads compact, film-leaning productions with a trusted team (stylist, scenographer, MUA), taking projects from concept and moodboards to delivery.

Pavleye Artist Management and Production (PAM) is a full-service production company based in Prague that operates globally. Since its founding in 2000, its team has continually adapted to the evolving creative landscape, delivering cutting-edge services through its dedicated team across the globe.

"We specialise in innovative solutions for stills and motion productions, offering expert art buying services and seamless project execution. Whether for high-end commercial campaigns or artistic productions, we bring visionary ideas to life by combining exceptional quality with innovative, budget-conscious solutions.

Driven by passion and guided by vision, we seamlessly merge artistry with commerce to deliver world-class results. Our extensive global network allows us to quickly scout and secure extraordinary locations while our team of seasoned professionals ensures flawless execution—even in the face of challenging weather or budget constraints.

With expertise in high-end automotive shoots and a proven track record of working with Hollywood A-listers, fashion icons, and elite athletes, we excel in delivering premium productions at the highest level."

"Experience tranquillity at The Manes Boutique Hotel in Prague. Enjoy the ambience of our boutique hotel, where every detail is designed for your comfort.

All rooms feature your choice of king-size or twin beds, a cosy working area with complimentary WiFi, and a spacious bathroom with floor heating.

Relax and rejuvenate in the perfect balance of calm, comfort, and contemporary elegance—your ideal haven in the heart of Prague.

Additionally, The Manes Boutique Hotel Prague is an ideal place for production teams to stay and can also be used as a stunning location for shoots. The blend of historic architecture and modern luxury provides a unique and inspiring backdrop, making it perfect for creative projects."

Enjoy all the comforts of home in a cosy atmosphere at Mosaic House Design Hotel - the most sustainable hotel in the Czech Republic.

The green city oasis offers spacious modern rooms with lots of original design elements and artwork. From standard rooms to the Penthouse suites with Prague Castle views from private terraces - the hotel has the right accommodations to make your visit unforgettable.

And tucked away from the excitement of the city, the wellness oasis features a private sauna and spa with a finnish sauna, jacuzzi, relaxing area and cosy garden, guaranteeing a peaceful experience.

"We look forward to sharing our unique hotel and impeccable service with you!"

Explore the best of Eastern Europe commercial creativity in our latest Showcase Eastern Europe.

Welcome to the new edition of Showcase Eastern Europe, celebrating the exceptional talent and services in the region, including creative hubs such as Prague, Warsaw, Bucharest, Sofia, and Budapest. This issue highlights the work of renowned photographers, directors, and DOPs, as well as full-service production companies and hotels catering to production teams.

In this edition, we showcase breathtaking motion work for the National Theatre Prague, quirky commercials for McDonald's Romania, photorealistic automotive CGI for Porsche, fashion photography that captures the essence of femininity, and much more.

Our featured editorial, shot by Bucharest-based photographer Oltin Dogaru for Elle Romania, is titled 'The Art of Expression'. A striking blend of theatrical, dramatic, and unconventional elements creates a captivating aesthetic that pushes the boundaries of artistic expression. Discover more outstanding creatives in our extensive Directory and past issues of Showcase Eastern Europe.

And finally, check out our recommended events:

Two film festivals: From 7th to 14th April, Timeless Film Festival Warsaw, celebrating cinema classics, and from 18th to 25th April, Sunny Bunny Film Festival in Kiev, the leading LGBTQIA+ cultural event in Ukraine and the Eastern European region.

Eyes wide open at Leica Gallery, Prague: Kevin V. Ton’s black and white grayscale photography captures the essence of humanity in the everyday life of Prague’s streets. Until 20th April.

Punctum Images is a global digital content studio focused on creating stunning CGI visuals for industries like automotive, food & beverages, consumer tech, and luxury.

Based in Prague, the team at Punctum Images designs fully digital worlds where every element—from vast landscapes to the tiniest details—is crafted with precision and care. The team is dedicated to perfection and photorealism, bringing every shot to life with a blend of cutting-edge technology and artistic creativity.

By combining advanced CGI techniques with AI-driven efficiency, they deliver pixel-perfect results that push the boundaries of what's possible.