Alex Buschor is the photographer behind APiX, a Zurich-based photography studio specialising in architecture, outdoor, and aerial imagery. With over 20 years of experience and a photography diploma from the Douglas Mawson Institute in Adelaide, Australia, he combines technical expertise with a strong sense of visual aesthetics.

His work is defined by careful planning and the use of modern tools – whether through drone photography, or classic architectural shots.

Recent projects include commissioned work for clients such as Jumbo/Coop, Delfosse, and various assignments in architectural marketing. Each project reflects his ability to tell a story through striking and emotionally engaging visuals.

Swiss photographer and director Daniel Infanger has recently spent extended time in Paris, where he worked on a variety of creative projects with musicians and artists.

Back in Switzerland, he photographed a new nationwide campaign for Coop Pronto, created landscape imagery for Engelberg Tourism, and produced visuals for Clara Vita – a newly opened health practice.

His work blends precision with strong visual storytelling across corporate, cultural, and editorial contexts.

Daniel is based between Basel and Zurich and also operates a 220m² daylight studio in a former print shop in Basel. The studio is fully equipped for film and photo productions and available for rental, including access to RED cinema cameras and lighting gear.

Dominik Baur is a visual storyteller with a keen sense for light, emotion, and real moments. For over 10 years, he’s been creating compelling imagery for both national and international brands—from striking portraits to high-energy automotive campaigns.

He’s worked with global icons like Roger Federer, Hugh Jackman, and Joe Biden. His photography has been featured in Harper’s Bazaar and even illuminated the screens of Times Square in New York.

Dominik blends natural and artificial light with precision, crafting images that are rich in atmosphere, energy, and depth. Especially in the automotive world, he brings a unique sensitivity to form, motion, and texture.

On set, he’s calm, focused, and creatively open—fostering a collaborative environment where ideas flow and great work happens.

Whether it’s a global campaign or a passion project, Dominik brings clarity, style, and substance to every visual story.

See more on his website or Instagram—or let’s create something together.

Mat Neidhardt is a multi-talented artist whose work as a photographer and director reflects a distinctive visual language—merging strong storytelling, technical expertise, and precise attention to detail. Now based in Zurich for over three years, he has become a trusted creative partner within Switzerland’s advertising and branding landscape.

With a versatile portfolio, Mat captures authentic moments across a wide range of genres, using rich colours and bold compositions to create emotionally resonant, visually impactful work. His approach is honest, unfiltered, and driven by a deep sense of human connection.

He has collaborated with renowned Swiss and international clients such as Allianz, Helsana, Migros, Mobiliar, PostFinance, Rivella, Raiffeisen, Stimorol, Swisscanto, Zürcher Kantonalbank, UBS, Valiant, and McDonald's Schweiz, among many others.

His commercial assignments span Switzerland, Germany, Austria, and Cape Town. In Switzerland, he works directly through his studio, and for global assignments, with Emeis Deubel.

Welcome to our latest edition of Showcase Switzerland, where we feature the exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, post production & AI studios, production companies, a VR/360 video studio, location scouts and a hotel.

A trailblazing 360° video for Red Bull, a large-scale mountain set created for Audemars Piguet, glamorous winter fashion stills & motion by Mario Sorrenti in the Alps, fully creative and inspiring AI-generated visuals, and a group of talented commercial photographers proving that Switzerland is a true powerhouse in visual media — all this and more in this issue.

Our featured editorial was captured by beauty photography extraordinaire Corinne Wenger, starring model Amelie Kammel, with hair and make-up by Angela Wisotzki. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant swiss cultural scene with these recommended events:

The Lure of the Image delves into contemporary digital forms of photography and their seductive power. How do images entice or manipulate us as they circulate online? This thought-provoking exhibition is on view at Fotomuseum Winterthur until 12 October.

With festival season in full swing, the Locarno Film Festival — and its iconic Piazza Grande, the world’s largest open-air cinema with 8,000 seats — stands out as a highlight. Taking place from 6 to 16 August, tickets and passes are available via the festival’s official website.

Yourimages is the studio of Youri Laubscher — a visual artist and creative consultant with more than 30 years of experience.

He offers bespoke services, including high-end retouching, art direction, AI-generated visuals, complex compositions, mood boards, and short animations.

Youri doesn't just create images — he crafts visual worlds in close collaboration with his clients: photographers, agencies, publishers, and distinctive brands. His skillset bridges technique, creative instinct, and visual precision.

As a multi-faceted professional — creator, retoucher, and art director — he streamlines the process while reinforcing consistency and impact from concept to delivery. Yourimages represents vision, artistic depth, and full-spectrum creative support.

Connect with Youri through his social media profiles on Instagram and LinkedIn.

Anja Wurm is a Zurich-based photographer and visual artist specialising in extraordinary portraits that bridge the worlds of pop culture and fine art. With a signature aesthetic that blends vibrant colours, dreamlike pinks, and playful kitsch, her work exudes a bold and evocative style.

Anja’s expertise spans celebrity and musician portraits, editorials, and album covers, showcasing her ability to create images that are as visually stunning as they are conceptually rich. Her passion for working with extroverted, feminist artists and alternative musicians fuels her creative vision, producing works that celebrate individuality and artistic expression.

With over a decade of professional experience and a dedication to pushing creative boundaries, Anja Wurm continues to captivate audiences internationally, offering a fresh and unapologetic take on modern portraiture.

Jana Anhalt is a Geneva-based commercial and editorial photographer specialising in jewellery and watches. With over 15 years of experience in the fashion and luxury markets, she is a trusted collaborator for high jewellery houses, independent watchmakers, exclusive retailers, and private advisors.

Known for her timeless visual aesthetic, precise handling of color, and focused approach, Jana works closely with the creators and curators of rare and unique pieces — capturing their work with care, clarity, and a strong sense of story.

Jana is currently availble to shoot internationally.

Matthias Müller is a Swiss photographer and professional violinist, known for his distinctive studio portraiture.

With a deep artistic sensibility shaped by his dual career in music and photography, Matthias brings a unique depth to capturing human presence. His portraits – whether of artists, professionals, or individuals – reveal character and clarity with style and empathy.

Though based in Basel, he works across borders, creating portraits and reportage for clients throughout Europe. In the studio or on location, he offers corporate portraits, personal branding, and editorial work with calm precision and creative flair.

Clients value his ability to put people at ease while delivering strong, timeless images. With a background rooted in the arts and a sharp eye for nuance, Matthias’ photography speaks with authenticity and elegance.

Backstage Hotel Vernissage & Luxury Chalets provides distinctive shooting settings in the renowned Matterhorn village of Zermatt, nestled in the Swiss Alps.

Crafted with precision in the local artist and architect's atelier in Zermatt, their luxury loft, chalet, mountain cottage, hotel, and apartments showcase a blend of glass, wood, and metal. This combination of traditional wooden architecture and contemporary art renders these spaces ideal for fashion or lifestyle photoshoots.

As an added perk, if you find yourself weary after the session, consider unwinding directly in the loft and indulging in their breathtaking whirlpool, which can be elevated above the roof for a truly spectacular experience.