Production Pool is a Swiss production company based in Zurich, working internationally across fashion, luxury, and visual culture - from the city to the Alps and beyond.

Production Pool produces campaigns, editorials, and special projects, offering full-service photo and film production, including art buying, casting, locations, and execution.

With a strong international network and in-depth local expertise, the company provides access to a wide range of settings - from urban environments to alpine landscapes - enabling precise and distinctive image-making.

Recent collaborations include projects with Byredo, Gucci, Highsnobiety, and Adidas, alongside ongoing work with leading international photographers, stylists, and creative talent.

Daniel Kellenberger was born in Hong Kong to parents from Appenzell, raised between two very different worlds. He studied film at Edinburgh College of Art, arrived intending to direct, and discovered fairly quickly that the camera was the more interesting end of the arrangement.

Back in Switzerland, he worked as a cameraman and editor before photography took over. He liked that a single image let him run the whole show — author, director, lighting designer, one-man band.

Freelance since 2006, he spent years shooting for major Swiss newspapers and magazines. After 12 years co-running a studio, he returned to solo work in 2022. He's now based in Stäfa on Lake Zurich, available for assignments across Switzerland and beyond, and focused on cinematic portraits of actors, artists, and athletes.

His work recently earned him a spot in Lürzer's Archive's 200 Best Photographers worldwide.

AM Production offers full-service production for photo and film shoots, with specialist expertise in alpine and high-altitude locations.

Services include production management, location scouting and permits, art buying, casting, accommodation, catering, equipment coordination, and customs clearance.

Based in Zurich with deep roots in Grisons, the Engadin Valley, and St. Moritz, AM is the go-to Swiss production partner for international agencies and brands shooting in the Alpine valleys and cities.

Current and recent clients include Armani, Loro Piana, Renault, Moncler, Bucherer, On, IWC, Adidas, Amazon Prime, Bally, and Disney+. Photographers and directors AM has worked with include Eddie Wray, Jacob Sutton, Marie Schuller, Dominic Zimmermann, Zoe Fidji, and Bardia Zeinali.

Gianni Baumann is a Zurich-based lifestyle and hospitality photographer. Browsing through his portfolio, you will notice that he doesn’t stick to just these two disciplines. This makes him all the more determined to devote special attention to his photographic style, constantly developing and refining it.

While maintaining his creative identity, he also meets commercial demands. His portfolio features long-standing partnerships with prominent agencies, including Lugano-based Positioner and Vasata Schröder in Hamburg.

His photographs are featured in Condé Nast, Vogue Adria, and various other publications, primarily within the hospitality and travel sector.

Clients and agencies appreciate his flexibility, efficiency and meticulous preparation. Above all, however, they value his ability to visualise the image in his mind long before he takes the shot.

For over a decade, Dominik Baur has worked with leading international clients, capturing portraits of figures from the worlds of sport, film, and politics.

His work has been featured globally in prestigious publications and on the massive screens of Times Square.

With a keen eye for light, he creates images that blend energy, authenticity, and emotion. His exceptional advertising photography earned him a spot on the list of the 200 Best Ad Photographers Worldwide.

Earlier this year, he completed an impressive campaign shoot for Schilthornbahn AG: at an altitude of 2970 metres, in freezing temperatures, he captured a powerful visual narrative set against the alpine backdrop.

Discover standout Swiss commercial creativity in our latest Showcase Switzerland.

Welcome to our latest edition of Showcase Switzerland, where we feature exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, production companies, a VR/360 video studio, and location scouts.

In this issue: tennis superstar Jannik Sinner for Gucci in the Swiss Alps; outdoor and streetwear campaigns shot in Zurich and the Bernese Oberland; the Giorgio Armani Neve collection; plus a selection of Swiss photographers, with work ranging from award winning lifestyle to timeless jewellery and watch imagery, impactful portraiture, landscapes, and more.

Our featured editorial was shot by fashion photographer Jolie Zocchi. Jolie is based in Lugano and works internationally. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant Swiss cultural scene with these recommended events:

The National Museum Zurich will present the world’s best photojournalism alongside the Swiss Press Photo 26 exhibition. World Press Photo 2026 looks back at striking images from the past year, with around 160 photographs from across the globe on display.

The exhibition Ella Maillart: Photographic Encounters pays tribute to the photographer, traveller, and writer, marking the inclusion of her archives in UNESCO’s Memory of the World Register. Photo Elysée presents a selection of images captured during her travels in Asia in the 1930s.

Bieler Fototage, Journées Photographiques de Bienne: the 2026 edition of the festival places vulnerability at its core, not as an individual weakness, but as a shared social and political condition, a common good.

Switzerland: There are more lakes in Norway, more orchards in Italy, and higher peaks in other corners of the world.

But nowhere brings it all together quite like Switzerland.

In Switzerland, breathtaking landscapes are never far away. Within just a short journey, you can move from snow-capped mountains to sunlit lakes, from vibrant cities to peaceful alpine villages. Everything feels connected, effortless, and within reach.   Born in the heart of Switzerland and shaped by its spirit, Luminosa Production calls Lugano home—where Mediterranean flair meets alpine precision.

For over 25 years, Luminosa Production has been crafting its expertise across Switzerland and beyond, bringing its distinctive touch to projects throughout neighboring countries.

The past 12 months have seen Mat Neidhardt seamlessly bring together concept, execution, and team dynamics across a range of projects.

For Stimorol and INGO Zürich, Mat delivered a second set of assets for the 'Music Maker' campaign, which received a bronze award at Best of Swiss Web.

For Raisin Bank, Mat photographed the 'Oh, wie zinst das schön' campaign for Brands on Mars, under the direction of Matthias Meusel and Jan Lucas. Filming took place in Bratislava with director Rob Leggatt and DoP Franz Lustig, combining precise storytelling with a distinct visual language.

Mat also worked on a summer production for SUVA, in collaboration with Wirz and Jens Derler / Applewood.

For Zürcher Kantonalbank, Mat created the cover photography for the annual and sustainability report in collaboration with the Zurich-based design studio Hej. Building on the first edition, the layout, typography, and information design were further refined, with a series of close, full-frame portraits continuing the established visual language.

Further work includes projects with Cobblestone and Alphonso Davies, as well as work for Veltins in collaboration with Grabarz XCT, alongside various international productions, with more to follow in an upcoming update.

Jana Anhalt is a Geneva-based commercial and editorial photographer specialising in jewellery and luxury watch photography. With over 15 years of experience across the luxury, fashion, and fine jewellery industries, she collaborates with high jewellery houses, independent watchmakers, premium retailers, and private collectors worldwide.

Her work is defined by a timeless aesthetic, clean composition, and exceptional colour precision. Jana approaches each project with care, working closely with her clients to bring out every detail, from gemstone brilliance to subtle metal tones, with accuracy and refinement.

She is especially valued for her ability to translate craftsmanship into compelling visual stories that feel both modern and enduring. Her images balance technical excellence with a refined, understated elegance that supports strong and consistent brand communication.

Based in Geneva, Jana is available for international photography commissions and regularly travels for luxury campaigns and editorial projects across Europe and the Gulf region.

For over 15 years, Shoot in The Alps has been making productions happen across the breathtaking European Alps. With locations spanning France, Switzerland, Italy, Austria, and Slovenia, they treat the Alps as one seamless region, focusing on what works best for each shoot in terms of logistics, budget, and creative vision.

Their vast location library includes just about everything – modern alpine cities, striking glaciers, quaint villages tucked into green valleys, crystal-clear lakes with wooden boats, jagged cliffs, snow-dusted meadows (even in summer), and yes, even beaches within a few hours' drive.

What really sets them apart is their mountain-savvy crew. From producers and location scouts to mountain guides, drone operators and helicopter pilots, everyone is based in the Alps and knows the terrain inside out. They're experts at balancing production needs with the quirks of mountain life, which is exactly why top fashion labels, production houses, and photographers trust them to deliver, even in the most remote and challenging spots.