Let’s explore the best of the UK’s commercial creativity in our latest Showcase United Kingdom.

Welcome to our latest edition of Showcase United Kingdom, featuring exceptional talent and services from across the British commercial creative industry. In this issue, you will find the latest projects by renowned photographers and directors.

In this edition: this year’s winners of the LPA Futures competition, painterly shots of dancer Zoe Solomons and dynamic portraits of Canadian athletes, as well as commercial photography from all over the UK: Manchester (pets!), Edinburgh (food, interiors), Sheffield (cars), and of course London (food, sports, lifestyle...).

Our featured fashion editorial was captured by London-based photographer and creative director Wanda Martin. A fashion story for Glamour Magazine, set within the Hungarian University of Fine Arts, it merges Pre Raphaelite beauty with a modern attitude. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Edinburgh:

Catherine Opie: To Be Seen at the National Portrait Gallery in London is a striking survey exploring identity and visibility, bringing together decades of work that challenge how we see and represent one another. The exhibition reflects Opie’s long standing engagement with queer culture and contemporary American life.

Wendy McMurdo: Digital Mirror, at the Scottish National Portrait Gallery, looks at the early intersections of photography and digital manipulation, examining identity, childhood, and the uncanny through staged, subtly altered images. McMurdo’s work feels eerily prescient of today’s conversations around virtual selves and constructed realities.

Last days to visit We Shall Not Be Moved at Alison Jacques Gallery, an exhibition dedicated to the powerful work of Gordon Parks. Through striking images and film, the show explores themes of race, resilience, and social justice, offering a timely reflection on civil rights and representation.

We would like to dedicate this edition of Showcase United Kingdom to the mighty David Knight.

Finn O'Hara is a Canadian and British photographer and director based in Toronto, working internationally across sport and advertising. Regularly commissioned to both photograph and direct, he brings a cohesive visual language across stills and motion, defined by a clean, cinematic sensibility rooted in performance, character, and precision of execution.

Recent projects include football stills for Team Canada ahead of the World Cup and a hybrid shoot for national retailer Marks. His practice spans high-performance sports campaigns, character-driven portraiture, and integrated motion-led advertising, with work published in Bloomberg Businessweek, ESPN The Magazine, The New York Times Magazine, Time, Vogue, and Wired.

Selected clients include Adidas, the Canadian Olympic Committee, Coca-Cola, Converse, Google, Nike, Scotiabank, Sport Chek, the Toronto Blue Jays, the Toronto Maple Leafs, and the Toronto Raptors.

Jeremy Baile is a London-based photographer and DOP specialising in drinks, commercial and lifestyle imagery. His work is driven by a bold use of colour and precise composition, creating striking, contemporary visuals with a refined edge.

Working seamlessly across stills and motion, he brings a fluid, modern approach to content creation for brands and agencies.

Jeremy is a Production Paradise Spotlight Awards Winner in the Food and Drinks category for 2025, and a multiple Color Awards winner in 2025, 2024 and 2023, plus an AOP finalist.

Combining technical expertise with a calm, collaborative approach, he consistently delivers confident, high-impact work.

Todd Antony is a London-based photographer and director originally from New Zealand. His personal work centres on little-known communities and individuals whose lives sit just outside the familiar frame, blending documentary observation with a cinematic approach to light, colour and atmosphere. He is drawn to portraiture as a form of quiet advocacy. Empathetic rather than didactic, allowing viewers to meet the subject on their own terms.

His commercial work spans global brands including Qatar Airways, Samsung, Mastercard, Sony, and Audi, with campaigns produced across four continents.

His personal projects have been recognised internationally, with selections for the Taylor Wessing Portrait Prize at the National Portrait Gallery in 2021 and 2025, Sports Photographer of the Year at the 2025 International Photography Awards, and multiple editions of Lürzer's Archive 200 Best Advertising Photographers Worldwide.

Jade Kiddell is a commercial photographer specialising in bold, personality-led imagery featuring animals for brands and agencies. She takes a considered approach to styling, lighting and retouching, ensuring every detail supports both the product and the presence of the animal in front of the lens. Jade works closely with creative teams to bring the vision to life.

Recent projects include a Valentine’s campaign for Pets at Home, where she created playful, love-themed visuals showcasing pets alongside key products. Alongside client work, Jade continues to develop personal projects, including a creative portfolio shoot featuring Bella & Duke in her own studio space in Manchester. Her ongoing portrait series explores expressive, detail-focused animal imagery from unique perspectives.

Combining technical precision with strong creative direction and specialist experience working with animals on set, Jade delivers distinctive, commercially focused photography across advertising and brand campaigns.

Des Iles is a London-based commercial photographer and videographer with over a decade of experience delivering high-end visual content for wellness and lifestyle brands.

Operating through Des Iles Studio Ltd, Des works with clients across the UK and internationally, producing imagery with a clean, elevated aesthetic built for commercial performance.

Recent work includes a paid media campaign for MedPal, an AI-powered health platform, and a brand campaign for luxury venue Deerlands Estate, spanning movement, breathwork, venue, and landscape textures.

With a reputation for high production value and a precise creative vision, Des Iles Studio is the choice for brands that demand imagery that performs.

Currently accepting commissions for commercial campaigns, brand content, and paid media projects.

"I’ve been photographing ongoing work with the dancer Zoe Solomons, making images together in the studio that revolve around chance and experimentation. The setup is simple and the process is open, allowing movement to lead the picture rather than controlling every moment. It’s an ongoing fine art project focused on seeing what happens when timing, gesture and instinct come together in front of the camera.

Alongside this, I’ve been doing commercial work for Guinness Zero and Seedlip non-alcoholic drinks, shooting social campaigns using my documentary approach to photography.

I was also commissioned by Amber Scott to photograph one of her luxury yoga retreats at Trasierra Lodge, just outside Seville in southern Spain. I documented the retreat as it unfolded across the days there, photographing the yoga practice, the landscape around the lodge, and the quieter moments of the retreat experience."

Jacquetta is a London-based photographer specialising in bold, contemporary lifestyle and brand campaigns. She has worked with global names including Diet Coke, Shark Ninja, and Step One to create engaging imagery that connects with modern audiences and delivers clear commercial impact.

Her concept-driven approach allows her to align with each brief, balancing strong visual storytelling with product focused brand identity. Whether working on campaign shoots or editorials Jacquetta brings versatility, energy, and a sharp understanding of the current visual landscape.

On set, she is known for her calm leadership and collaborative approach. Clients and creative teams value her ability to keep productions efficient and focused while maintaining a positive atmosphere.

Based in London and working internationally, Jacquetta is available for advertising, lifestyle, and editorial commissions through her website.

Susie Lowe is a UK-based photographer known for her refined, atmospheric imagery and thoughtful approach to light, space and detail. Working across high-end hospitality, interiors and architecture, she collaborates with interior designers, architects, wellness brands and creative agencies to create visually compelling narratives.

Her work balances creativity with technical precision, capturing the essence and individuality of every project — from beautifully designed spaces to carefully crafted brand environments.

With a calm, collaborative approach, Susie ensures each shoot is both seamless and creatively rewarding, delivering imagery that feels authentic, elegant and engaging.

Brogan McNab is a Toronto-based fashion, beauty, and lifestyle photographer, now expanding to London. Her work is distinguished by bold contrasts, softness and structure, stillness and motion, refinement and rawness, creating images that are visually striking and emotionally immediate.

Through sculptural lighting, precise composition, and intentional colour palettes, McNab balances commercial clarity with editorial sophistication. Her images often explore the tension between control and spontaneity, capturing subjects in moments that feel natural yet meticulously crafted.

Renowned for her collaborative approach, she works seamlessly with creative teams to bring concepts to life, translating ideas into imagery that is modern, distinctive, and resonant.

In 2026, she has launched the year shooting campaigns for TKEES, Nyud Swim, Face Pilates, Nivek Remas, and Diva Cup.