For over a decade, Dominik Baur has worked with leading international clients, capturing portraits of figures from the worlds of sport, film, and politics.

His work has been featured globally in prestigious publications and on the massive screens of Times Square.

With a keen eye for light, he creates images that blend energy, authenticity, and emotion. His exceptional advertising photography earned him a spot on the list of the 200 Best Ad Photographers Worldwide.

Earlier this year, he completed an impressive campaign shoot for Schilthornbahn AG: at an altitude of 2970 metres, in freezing temperatures, he captured a powerful visual narrative set against the alpine backdrop.

Discover standout Swiss commercial creativity in our latest Showcase Switzerland.

Welcome to our latest edition of Showcase Switzerland, where we feature exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, production companies, a VR/360 video studio, and location scouts.

In this issue: tennis superstar Jannik Sinner for Gucci in the Swiss Alps; outdoor and streetwear campaigns shot in Zurich and the Bernese Oberland; the Giorgio Armani Neve collection; plus a selection of Swiss photographers, with work ranging from award winning lifestyle to timeless jewellery and watch imagery, impactful portraiture, landscapes, and more.

Our featured editorial was shot by fashion photographer Jolie Zocchi. Jolie is based in Lugano and works internationally. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant Swiss cultural scene with these recommended events:

The National Museum Zurich will present the world’s best photojournalism alongside the Swiss Press Photo 26 exhibition. World Press Photo 2026 looks back at striking images from the past year, with around 160 photographs from across the globe on display.

The exhibition Ella Maillart: Photographic Encounters pays tribute to the photographer, traveller, and writer, marking the inclusion of her archives in UNESCO’s Memory of the World Register. Photo Elysée presents a selection of images captured during her travels in Asia in the 1930s.

Bieler Fototage, Journées Photographiques de Bienne: the 2026 edition of the festival places vulnerability at its core, not as an individual weakness, but as a shared social and political condition, a common good.

Switzerland: There are more lakes in Norway, more orchards in Italy, and higher peaks in other corners of the world.

But nowhere brings it all together quite like Switzerland.

In Switzerland, breathtaking landscapes are never far away. Within just a short journey, you can move from snow-capped mountains to sunlit lakes, from vibrant cities to peaceful alpine villages. Everything feels connected, effortless, and within reach.   Born in the heart of Switzerland and shaped by its spirit, Luminosa Production calls Lugano home—where Mediterranean flair meets alpine precision.

For over 25 years, Luminosa Production has been crafting its expertise across Switzerland and beyond, bringing its distinctive touch to projects throughout neighboring countries.

The past 12 months have seen Mat Neidhardt seamlessly bring together concept, execution, and team dynamics across a range of projects.

For Stimorol and INGO Zürich, Mat delivered a second set of assets for the 'Music Maker' campaign, which received a bronze award at Best of Swiss Web.

For Raisin Bank, Mat photographed the 'Oh, wie zinst das schön' campaign for Brands on Mars, under the direction of Matthias Meusel and Jan Lucas. Filming took place in Bratislava with director Rob Leggatt and DoP Franz Lustig, combining precise storytelling with a distinct visual language.

Mat also worked on a summer production for SUVA, in collaboration with Wirz and Jens Derler / Applewood.

For Zürcher Kantonalbank, Mat created the cover photography for the annual and sustainability report in collaboration with the Zurich-based design studio Hej. Building on the first edition, the layout, typography, and information design were further refined, with a series of close, full-frame portraits continuing the established visual language.

Further work includes projects with Cobblestone and Alphonso Davies, as well as work for Veltins in collaboration with Grabarz XCT, alongside various international productions, with more to follow in an upcoming update.

Jana Anhalt is a Geneva-based commercial and editorial photographer specialising in jewellery and luxury watch photography. With over 15 years of experience across the luxury, fashion, and fine jewellery industries, she collaborates with high jewellery houses, independent watchmakers, premium retailers, and private collectors worldwide.

Her work is defined by a timeless aesthetic, clean composition, and exceptional colour precision. Jana approaches each project with care, working closely with her clients to bring out every detail, from gemstone brilliance to subtle metal tones, with accuracy and refinement.

She is especially valued for her ability to translate craftsmanship into compelling visual stories that feel both modern and enduring. Her images balance technical excellence with a refined, understated elegance that supports strong and consistent brand communication.

Based in Geneva, Jana is available for international photography commissions and regularly travels for luxury campaigns and editorial projects across Europe and the Gulf region.

For over 15 years, Shoot in The Alps has been making productions happen across the breathtaking European Alps. With locations spanning France, Switzerland, Italy, Austria, and Slovenia, they treat the Alps as one seamless region, focusing on what works best for each shoot in terms of logistics, budget, and creative vision.

Their vast location library includes just about everything – modern alpine cities, striking glaciers, quaint villages tucked into green valleys, crystal-clear lakes with wooden boats, jagged cliffs, snow-dusted meadows (even in summer), and yes, even beaches within a few hours' drive.

What really sets them apart is their mountain-savvy crew. From producers and location scouts to mountain guides, drone operators and helicopter pilots, everyone is based in the Alps and knows the terrain inside out. They're experts at balancing production needs with the quirks of mountain life, which is exactly why top fashion labels, production houses, and photographers trust them to deliver, even in the most remote and challenging spots.

Avocado360 is the Swiss studio for 360° video, VR films, and immersive experiences. The team creates content for VR headsets, virtual tours, and fulldome cinemas worldwide.

In 2025, Avocado360 produced a 360° VR film for Ueli Hof, an organic farm and butchery with retail shops in Central Switzerland, offering an immersive look into daily farm life. For the Swiss Butchers' Association (SFF), two VR films were produced for career fairs to help young people discover the profession. A similar approach was taken for Bergbahnen Arosa-Lenzerheide, bringing the role of a mountain railway mechatronics technician to life.

Avocado360 also specialises in virtual tours — including a project for NEST by Empa — and is currently in production on The Last Symphony, a fulldome documentary about climate change.

Ondrej builds his images carefully - preparing each element of the scene and timing, while also leaving room for authentic situations to emerge naturally within those conditions. This directorial approach is reflected in his commercial work for clients such as Škoda, Volkswagen, Pilsner Urquell, and Budvar, producing work that feels exciting, real, yet unforced.

His frames demonstrate a strong sensitivity to the unique atmosphere of the locality - whether it is dusk light on a Prague bridge, a family pulling into a sunlit Spanish driveway, or a para ice hockey player carving a spray of ice across an empty rink.

With many years of experience as a director, Ondřej brings careful preparation and a precise sense of control to every project. These qualities give his commercial images their distinctive feel and quality.

Explore more of his work on Instagram or his website, and see what he can do for your next project.

Production Lab offers comprehensive services for video and photo productions. The company boasts extensive global production experience, having successfully executed numerous projects for advertising agencies, fashion brands, and production companies across countries including the US, Spain, Italy, France, the UK, Germany, and Japan.

Production Lab delivers services through a team of highly professional experts who maintain a collaborative mindset, fostering teamwork and ensuring seamless production processes.

Production Lab’s latest projects include actor portraits for Netflix, social media campaigns for Adidas, Marciano, and Speedo; a print campaign for CitiGroup US: Para Sport portraits; a Hugo Boss fashion shoot; international video and photo campaigns for Philip Morris brands Veev and IQOS; mobile social media and TVC campaigns for Oppo, Xiaomi, and the EU region.

Pavel Hejný is an award-winning advertising photographer and art director whose work connects craft, concept, and emotion. His distinctive visual language has earned him six Cannes Lions, two Golden Drum Grand Prix awards, an Andy Award, a Clio Award, and the Lucie Award for Best Advertising Photographer of the Year. His imagery has been repeatedly featured in Lürzer’s Archive: 200 Best Ad Photographers Worldwide.

With extensive experience and long-term collaborations with leading production houses, Pavel offers clients full creative support — from initial concept through production to final delivery — ensuring exceptional quality at every stage.

Based in Prague and working globally, Pavel brings his creative vision to life for brands and agencies around the world.