Swerve Represents is a female-founded artist management agency established in 2005 and based in London.

The agency is dedicated to nurturing the artists it represents and producing creatively forward-thinking imagery across both stills and motion. With a collaborative and tailored approach, Swerve works closely with clients to pair them with the right artists and ensure smooth productions from concept to delivery, on time and on budget.

Its values are rooted in honesty, commitment, integrity and enthusiasm, shaping long-term relationships with both artists and clients. Swerve is also a proud member of the AOP.

Alongside artist management, the agency offers a flexible approach to production, ranging from full service support to bespoke solutions tailored to the needs and budget of each project. Sustainability is a core priority in the way Swerve works. As a fully trained member of Ad Green, the agency is committed to finding lower-carbon solutions at every stage of production and can also provide carbon reports following shoots.

Its office runs on 100% renewable energy, and when production is outsourced, Swerve works with accredited partners who are equally committed to facilitating low-carbon shoots and supporting the goal of net zero.

Scott Grummett is a food and drink photographer and director who likes to make you hungry. Whether it’s tabletop stills or multiple set set builds, motion control rigs with timed explosive special effects, or moving around a cruise ship in tight spaces, Scott prides himself on smooth production and lip smacking images.

His work has seen him working across Europe making McDonald’s less plastic and bringing it into a modern foodie and real aesthetic, bringing it closer to high street hipster burger brands.

He’s created iconic deliciousness for Lurpak and M&S and Global campaigns for the likes of Snickers and Hellmann’s.

Big or small, stills or motion or a combination of both Scott hopes to make something that makes your mouth water and your brain spin.

Paragon Retouch is a creative post-production studio with a team of more than 30 professionals, offering seamless collaboration through a combination of technical expertise, creative thinking and the latest visual technologies. By integrating advanced AI, 3D and digital solutions into its workflow, the studio brings bold ideas to life with impressive speed, precision and attention to detail.

Every project reflects Paragon Retouch’s commitment to quality, creativity and visual excellence, delivering high-end results across a wide range of commercial and artistic briefs.

Representing Paragon Retouch at the event, Alexey Tsarev is a photographer and film director working in the beauty world. His practice combines strong visual sensitivity with a clear understanding of the aesthetic and storytelling demands of beauty-focused image making.

Pawel Księżopolski is a beauty photographer and director based between London and Warsaw. After earning an MA in Fine Arts, he moved to London to work on film sets and pursue his photographic career. Following several years assisting some of the industry’s leading names, he established himself as a recognised talent in his own right.

His work spans beauty, fashion, music videos and television commercials, combining strong visual craft with a refined understanding of image making. He has photographed an impressive range of high-profile figures, including Sienna Miller, Andrea Bocelli, Ellie Goulding, Plan B, Oona Chaplin, Harmony Korine and Eric Serra.

Pawel’s work has been published in international fashion magazines, and he is also the creator of global beauty campaigns for leading cosmetics brands. His commercial work has been recognised at Cannes Lions and received silver and bronze awards at the DMA Awards. He also appeared as a guest on Season 8 of Polish Top Model.

His clients include Dior, Giorgio Armani, Jean Paul Gaultier, L’Oréal Paris, Max Factor, Dove, Rimmel, Kérastase Paris, AmorePacific, Perrigo, Wella, Garnier, Coty, L’Oréal Professionnel, Unilever, Sebastian Professional, Hada Labo Tokyo, Rossmann, Zalando Beauty, Dyson, Authentic Beauty Concept, Lancôme, Vichy, La Roche-Posay, Cosmoss by Kate Moss and YSL Beauty.

Svenja Blobel is a Berlin based fashion and beauty photographer whose work blends cinematic storytelling with conceptual minimalism. Her imagery moves between clarity and emotion, combining modern, graphic compositions with bold atmosphere and expressive visual narratives.

Drawing inspiration from the contrast between structured architecture and organic forms, Svenja creates images that feel both refined and emotionally charged. This interplay between precision and mood has become a defining element of her visual language.

Through fashion and beauty photography, she focuses on strong visual identity and contemporary storytelling, creating images that feel striking, modern and memorable.

Pavel Hejný is an advertising photographer, creative director and set designer based in Prague and working internationally. Over the course of his career, he has built a strong reputation for creating high impact commercial imagery, combining visual precision with a distinctive creative approach.

His work has received numerous international honours, including six Cannes Lions, with one Gold and two Silver in Print and Craft, the Lucie Award for Best Commercial Photographer of the Year, two Golden Drum Grand Prix, a Bronze Clio Award, a Gold Andy Award in the Craft category, One Eyeland Photographer of the Year, and recognition in Lürzer’s Archive 200 Best Ad Photographers Worldwide.

Pavel collaborates with leading advertising and film production companies in Prague and beyond, offering full service production at the highest international standard. Whether working with local crews around the world or managing productions remotely, he is known for delivering outstanding results with creativity, consistency and attention to detail.

Nicholas Duers is a still life and product photographer and director based in New York City. His award-winning work is known for its clean compositions, nuanced lighting and understated elegance, creating images that highlight the unique qualities of each product with precision and sophistication.

Working closely with agencies and clients, Nicholas crafts refined visual statements that bring brand visions to life while balancing artistry with commercial clarity. His work is designed to resonate with audiences while staying true to each client’s identity.

He began his artistic career studying fine art photography at the Photographic Center Northwest in Seattle, before further developing his aesthetic through a degree in advertising photography at the Rochester Institute of Technology. Today, he works from his studio in Midtown Manhattan.

His clients include Tom Ford, Ralph Lauren, Harry Winston, Netflix, David Yurman, Adidas, Michael Kors, YSL Beauty, Coach and Stuart Weitzman.

With a blend of hard work, discipline, and play, jackie brings her extensive photography and business background ensuring every project runs smoothly. She partners seamlessly with photographers, clients, artists, producers, and talent, ensuring successful shoots.

jackie’s journey began with a BFA in photography, followed by a role at a non profit art center. She moved to San Francisco to earn her MFA in photography, honing her skills and building a robust business network while collaborating with high-profile clients like Airbnb, Tim Hortons, Brita, and San Francisco 49ers. Recent clients include Amprius Technologies and Homestead Modern. 

Her expertise expanded into artist management, booking artists for projects, managing contracts, and strategising artist development. Her ability to juggle responsibilities and maintain high production standards makes her invaluable to every project.

Now representing photographers, jackie is inspired to build partnerships with artists and clients, guiding photography projects from concept through execution on set and remotely. She is drawn to creatives who have a unique perspective, yet know how to translate that into marketing opportunities specific to each client.

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Yeah! is a creative studio focusing exclusively on all things beauty, including skincare, makeup, and hair. This female-led studio has produced campaigns for LANEIGE, innisfree, Briogeo, MAËLYS, Hanni, and many more brands globally.

When it comes to beauty, Yeah! Creative Co. has everything you need for scroll-stopping product heroes, sensorial textures closeups, model shots, and even UGC content. This team seamlessly coordinates both stills and motion on set to ensure you get the most out of every production.

Based in Vancouver, Canada, Yeah! is well-versed in coordinating remote shoots, and also enjoys welcoming clients on set when possible. They have everything you need right in-house, including studio space, gear, styling, and even prop rentals (with more than 10,000 on hand).

For your next campaign, Yeah! would love to support you from pre- to post-, all while making the process as fun, collaborative, and seamless as possible!

IDC is a production partner specialising in campaign imagery, supporting agencies, brands and photographers from brief to final delivery. Based in New Zealand, IDC enables both global and local campaigns through thoughtful production, managing the complexities behind the scenes so photographers can focus fully on creative execution. Women owned and values driven, IDC is relationship led and craft focused, known for calm, steady delivery when it matters.

Led by senior photography agent and stills producer Michele Richards-Berry, IDC brings extensive experience shaping award winning careers and delivering world class productions. Michele partners closely with photographers, creatives, and production teams on projects where craft and calm execution are essential.

Recent work spans international campaigns with photographers such as Camilla Rutherford, Juliet Taylor, and Sacha Stejko, with a straight up approach that keeps projects moving smoothly, and relationships strong.