Frank Reinhold delivers visual storytelling for annual reports and strategic corporate communications. With an eye for clean lines and authentic portraits, he translates complex identities into a clear and high-end visual language.

Having worked on location in over 50 countries across all continents, Frank brings a global perspective and absolute reliability to every production. He supports agencies and organisations in making excellence visible – providing consistent quality regardless of the location.

Clients include: Ball Packaging, BASF, Canada Life, Commerzbank, Deka-Bank, Deutsche Bundesbank, DHL, Dorma, Elopak, eBay, Fidelity Investment, FLSmidth, GEA, Hapag-Lloyd, KHS, KGAL, Lanxess, OLB-Bank, RheinEnergie, Santander Bank, SGL Carbon, SMA-Solar, SMS-group, Tetra Pak, UPS, Vaillant, Villeroy & Boch, and Vodafone.

For nearly two decades, elbmodels has stood for a broader, more authentic vision of beauty and talent. For 19 years, they have been representing models whose age begins where other agencies draw the line. Today, elbmodels is proud to be Germany’s leading model agency for best agers and senior models, redefining standards and celebrating experience, character, and presence.  

"Our focus has always been on people — real personalities with real stories.
That’s why, three years ago, we launched elbcasting, our Casting & People division. Built on the strong values of the elbmodels brand, elbcasting expands our services to meet the evolving needs of modern communication and advertising."  

elbcasting represents real people. Faces with character. Individuals with a slightly crooked nose, a gap between their teeth, or an edgy look — just like life itself: imperfect, flawed, unpredictable, and therefore truly exciting.

With offices in Hamburg and Munich, elbmodels and elbcasting connect experienced professionals with outstanding newcomers. We provide tailored solutions for every production, offering access to exceptional talent from Germany and around the world.

elbmodels & elbcasting: Where every story finds the right face.

Schnabel is a singular voice in contemporary photography – and he keeps it that way.

Perfectly comfortable shooting high-end global campaigns, equally happy on editorial assignments, and just as likely to disappear on his own with a camera into places like Eastern Greenland. He follows curiosity, not convention. Instinct first. Formula never.

That freedom is exactly why his work keeps energising clients, collaborators and collectors who appreciate photography with space, stillness, and intention. Collaboration with him is enjoyable, rewarding, and refreshingly uncomplicated.

Lately, Schnabel has been focusing strongly on personal work and exhibiting extensively. In this issue, we’re showing a selection of what happens when nobody tells him what to do. For commissioned work, browse his website or our previous magazines.

Lürzer’s Archive lists him among the Top 200 Advertising Photographers worldwide. Recent accolades include an AOP Award and ADC Silver.

Have a brief that’s looking for a distinct point of view? Call Schnabel – or his agents. He’s very into that.

When you work with Andy Räsch, you're not just hiring a photographer—you're gaining a complete production partner dedicated to making your brand stand out. From his 600 m² studio in Karlsruhe, Andy transforms concepts into compelling visual campaigns that capture attention and drive results. Whether you need the controlled perfection of studio work or the authentic energy of on-location shoots, he delivers imagery that tells your brand's story with cinematic impact.

Andy's team handles everything—location scouting, permits, logistics, and on-ground management—so you can focus on your vision while they handle the complexity. With experienced crews and deep local knowledge across southern Germany, your project stays on schedule and on budget.

Working alongside skilled stylists and set builders, Andy creates campaigns that don't just look beautiful: they perform. His approach combines dramatic, scenic lighting with narrative-driven composition to create images that resonate with your audience and elevate your brand positioning.

"Let's discuss how we can bring your next campaign to life. Whether you're launching a new product, refreshing your brand identity, or need standout visuals that convert, I am here to make it happen."

Showcase Germany: the latest news from one of Europe’s leading centres for visual media and advertising.

Welcome to the latest edition of Showcase Germany, highlighting the talent and services shaping the country’s commercial creative industry. This issue features renowned artists’ representatives, photographers, directors, rental studios, a model agency and an AI creative studio.

Inside this edition, discover striking visuals for the new electric BMW, a fresh perspective on political campaigns, bold streetwear that energises the frame, two photographers’ rosters that underline Germany’s strength in the commercial sector, a model agency dedicated to best agers, the largest rental space in Düsseldorf, and more.

Our featured editorial was photographed by Hamburg-based Sophie Daum for KALTBLUT. Working with her team, she crafted an eyewear story that balances cool attitude with refined edge. You can explore more outstanding creatives in our extensive Germany Directory and in previous issues of Showcase Germany.

Don’t miss these events:

Smile! How the Smile Came Into Photography, presented at the Museum Ludwig Photography Rooms in Cologne, examines how our photographic faces have evolved, bringing together anonymous and artistic portraits from the nineteenth to the twenty first century.

The Triennial of Photography Hamburg, one of Europe’s leading photography festivals, returns in June 2026 with exhibitions, talks and site specific projects across the city.

At Gropius Bau in Berlin, Peter Hujar, Liz Deschenes, Persistence of Vision frames Hujar’s New York photographs from the post Stonewall years through the onset of the AIDS crisis, grounding the show in queer life, intimacy, and a community living through profound loss and urgency.

Now celebrating its 11th anniversary, Elegant Elephant is the largest rental space for photo and film in Dusseldorf, offering an irresistible blend of industrial aesthetics, functional spaces, and a vibrant atmosphere.

Spanning an impressive 2,800 square metres, the studio provides ample room for productions across a wide range of industries, from automotive and fashion to portrait photography. Studios range from 90 sqm to expansive areas exceeding 450 sqm.

For those not working behind the lens, there are generously appointed spaces that can be adapted as makeup or fitting rooms, production offices, or comfortable lounge areas, ideal for calls and meetings. In addition, ample space is allocated for catering services, complemented by a sizable coffee bar.

Facilities include a spacious parking area and a large roll up door, making deliveries easy and efficient, even for prototypes or bulky equipment. In short, the studio offers flawless infrastructure for professional photo and film productions.

The studio provides flawless infrastructure for professional photo and film productions, as well as events of all kinds.

"As a commercial photographer and visual storyteller, I specialise in high-impact narratives that bridge technical precision with artistic intuition. My work is defined by a mastery of light and perspective, allowing me to transform brand identities into iconic visual assets. 

Last year started with high-profile projects for Mercedes-Benz and HUK-Coburg.

I have continued to push boundaries by integrating virtual production into my workflow. Whether shooting advertising, automotive, or lifestyle, I collaborate closely with creative teams to deliver polished, narrative-driven results that don’t just showcase a product—they define a complete story."

Thomas Kettner is a photographer, director and creative leader with more than four decades of international experience. His foundation is visual storytelling, but today he sees leadership and transformation as the natural evolution of his work.

With Liquid Monkeys, his new creative venture, he brings together young, bold talents and guides them with clarity and high standards. He leads from the front, fully involved from first idea to final frame, challenging assumptions and pushing teams beyond the obvious.

Clients value his directness, resilience and strategic instinct. He has a rare ability to cut through noise, redefine narratives and create momentum that goes far beyond the image itself. Thomas combines creative intuition with disciplined execution, shaping not only strong visuals, but stronger identities and lasting impact.

The Bridges is an AI creative studio specialising in hybrid content production for modern brand campaigns. Operating under the globally protected trademark Most Wanted Models®, the studio combines human creative direction with advanced AI technologies to develop AI-generated visuals, hybrid productions with real talent, and scalable campaign assets for international brands.

Built on decades of experience in the fashion and talent industry, The Bridges connects traditional production expertise with next-generation AI-driven creative workflows. Current projects include AI-supported advertising campaigns, hybrid fashion productions, and high-volume content systems designed for social media, digital platforms, and global brand communication.

The Bridges focuses on strategic concept development, brand alignment, visual consistency, and efficient content scaling. By integrating real creatives, real talent, and AI-generated assets, the studio enables flexible, cost-effective, and legally compliant production models tailored to contemporary marketing demands.

They also share insights from the model industry through their podcast, offering a closer look at how the business works today.

Severin Wendeler is a production team built around a simple idea, great creative visions deserve great execution. Since 2009, Severin and Wendeler have produced and supported international photographers and directors, drawing on a long solo journey through advertising and media before joining forces.

With a focus on people and transportation, they produce still and moving content for TV, print, out of home, online and social media. Projects can be real or virtual, shot with lenses or built through CGI, and when useful, supported by AI. Their experienced CGI, post, artificial craft, film and photo producers work internationally with a carefully selected roster of visual artists and a hand picked team, always aiming for the strongest possible creative result.

From organising production details to shaping the final delivery, they keep projects on budget and on time, without losing sight of the original idea.