MM Productions are your visual story creative architects, and your go-to team for world-class photography and video.

Their services include logistics, equipment rental, location scouting, crew hiring, casting, catering, accommodation, and transportation for photo, video, and events. Additionally, MM Productions provides full live-streaming services for any requirement, anywhere.

"We cater to the luxury and fashion industries, collaborating with top-notch photographers and delivering niche equipment for diverse needs. Our forte lies in seamless location scouting, ensuring all necessary permits, and tackling challenges for flawless shoots. We are tech trendsetters, always equipped with the latest cameras mere days after launch.

At MM Productions, success is about exceeding expectations—transforming concepts into reality. Whether it's shooting scenes by the Colosseum or creating dynamic fashion campaigns, our dedication to precision and innovation sets us apart.

Imagine the best, we’ll take care of the rest!"

Sicily Productions is a full-service photo and film production company with offices in Sicily, Sardinia, and Milan. For more than 25 years, they’ve been the passionate local experts helping clients unlock Italy’s most breathtaking hidden gems and iconic locations all over Italy - always with an eye for the extraordinary.

From budget management and location scouting to permits, equipment rental, travel logistics, accommodation, and catering - they handle every aspect of production with precision and care.

Their team is what truly sets them apart: a close-knit group of producers, coordinators, and account managers who bring creativity, local knowledge, and genuine enthusiasm to every project. Agile, experienced, and deeply connected on the ground, they love turning ambitious ideas into seamless productions.

Over the years, Sicily Productions has collaborated with leading brands and publications including Vogue, Aritzia, Zara, Zimmermann, Dolce & Gabbana, J.Crew, Giorgio Armani, Anthropologie, Max Mara, Drôle de Monsieur, H&M, BOSS, Marie Claire, Elle, Pandora, Arket, Adidas, and many more.

Quote ready within 24 hours. Visit the website or call +39 347 688 1606.

The new issue of Showcase Italy brings together a selection of talent and creative service providers from across the country.

Welcome to the latest edition of Showcase Italy, celebrating the outstanding talent and services that drive Italy’s commercial creative industries. This issue shines a light on leading production companies, photographers, and equipment rental specialists.

Inside, you’ll find three standout campaigns with sports celebrities: Valentino Rossi for Monster Energy, Christian Pulisic (one of the USA National Team stars at the World Cup) for Time, and Italian paralympic athlete Veronica Yoko for Dior, alongside a host of fashion editorials and campaigns shot in Italy’s most photogenic locations for brands including Numero, Zara, Aritzia, and more.

Our featured editorial was photographed for Dust China in Matera with Estelle Chen. The story reflects on freedom and willpower, exploring how today they can feel less like potential and more like weight. Gorka Postigo captured the editorial in striking black and white, while our member IKU Production handled production. More exceptional creatives can be found in our comprehensive Italy Directory and past editions of Showcase Italy.

Upcoming events in Italy:

In Rome, Gagosian presents Lately I Find a Sliver of Mirror Is Simply to Slice an Eyelid, an exhibition of nearly 50 photographs by Francesca Woodman, many never before shown, highlighting her affinities with Surrealism.

Ragusa Foto Festival marks its 14th edition with a focus on Mediterranean archetypes, offering a month of exhibitions, workshops, and portfolio reviews from 27 August.

Alfred Eisenstaedt is celebrated in Photography Was in the Air, a dual exhibition at Museo Villa Bassi Rathgeb in Abano Terme (Padua) and Museo Storico Navale in Venice, revisiting the work of a pioneer of photojournalism.

For over 15 years, Shoot in The Alps has been making productions happen across the breathtaking European Alps. With locations spanning France, Switzerland, Italy, Austria, and Slovenia, they treat the Alps as one seamless region, focusing on what works best for each shoot in terms of logistics, budget, and creative vision.

Their vast location library includes just about everything – modern alpine cities, striking glaciers, quaint villages tucked into green valleys, crystal-clear lakes with wooden boats, jagged cliffs, snow-dusted meadows (even in summer), and yes, even beaches within a few hours' drive.

What really sets them apart is their mountain-savvy crew. From producers and location scouts to mountain guides, drone operators and helicopter pilots, everyone is based in the Alps and knows the terrain inside out. They're experts at balancing production needs with the quirks of mountain life, which is exactly why top fashion labels, production houses, and photographers trust them to deliver, even in the most remote and challenging spots.

With over 15 years of experience and four Emmy Award nominations, Etna Productions is a full-service creative production company specialising in premium photo and video projects across Italy. Known for transforming the country’s most striking landscapes into compelling visual stories, the team combines cinematic creativity with flawless execution to deliver content that resonates globally.

Etna Productions provides tailored production services for every project, from location scouting and casting to full production management. Their expertise ensures brand identity aligns with exceptional settings—from Rome’s timeless streets and Puglia’s olive groves to Sicily’s rugged coastline and the volcanic landscapes of Mount Etna.

Recent projects include Spring campaigns for Zara Man, productions for Australia’s SBS Network, a fashion editorial for Numéro along Sicily’s volcanic coast, and location management for Brunello Cucinelli’s SS 2026 campaign. The team also collaborated on Delta Air Lines’ Sicily campaign featuring painter Alice Valenti, with founder Peppe D’Urso as casting director, highlighting the island’s culture, artistry, and natural beauty.

With deep local knowledge, a network of trusted partners, and a passion for storytelling, Etna Productions transforms Italy’s extraordinary locations into unforgettable visual experiences, delivering seamless productions from concept to completion.

For more than a decade, Giacomo Maestri has photographed the working world from the inside — the plants, workshops and boardrooms where industry takes shape. Based in Bologna and traveling in Italy and abroad he has built a reputation for narrative imagery that reveals the people, processes and machinery behind a company's identity.

At the heart of his work lies a relentless pursuit of light. Whether on a factory floor, along a production line or inside a corporate environment, he treats light as the language through which a brand's story is told — creating atmosphere, depth and emotion out of even the most technical settings. His precise yet evocative approach transforms industrial complexity into compelling visual storytelling.

His clients include Ducati, Technogym, Amazon, Dell, Coca-Cola, and Philip Morris International. In the last four years he portrayed more than 200 enterpreneurs inside factories and companies for Confindustria Emilia.

Crocodile Factory is a full production company for motion and stills, producing photography for fashion, advertising, and editorial shoots for almost two decades.

Established in 2008, it specialises in finding unique locations for clients, creating the perfect conditions for a relaxed yet highly productive experience, meeting creative needs with efficiency, good humour, and a careful eye on the budget.

During the winter season, Crocodile Factory is based in Mexico City, offering exclusive locations for fall and spring/summer collections across Mexico and Central and South America.

From April to September, its Tuscany office focuses on delivering exceptional shoots in hidden Mediterranean gems, from Puglia and Sicily to the ancient villages of Tuscany and Umbria, and magnificent 16th- and 17th-century villas across Venice, Lake Como, Florence, Rome, Naples, and Palermo.

Clients include Banana Republic, Bergdorf Goodman, Cazadores, Corona, Elle, InStyle, Le Meridien, Kate Spade, Kinfolk, Mr. Porter, Neiman Marcus, Numero, Saks 5th Avenue, Toast, and Vogue. English, Spanish, and Italian spoken.

"Share your idea, and we’ll make it real!"

Horton-Stephens are London's leading photographers' agents. They've produced over 10,000 shoots over more years than they dare to admit to.

"We offer a full end-to-end production service, and we’re often brought in right at the start of a project, helping to shape ideas and approach, from day one. Budgets, logistics, locations, casting, styling—we know how to make it all work smoothly, creatively, and without drama, on time and on budget. From lean, stripped-back stills to full-scale TVCs, we've produced just about everything.

We attribute our long history in the industry as our desire to be forward-looking and AI is now a big part of our offering. We’re especially excited about the hybrid use of AI with photography and had great success recently with the UK Government's Cyber Security campaign, where we coordinated a collaboration between photographer George Logan and AI artist Alys Thomas."

Jade’s photography is rooted in a genuine love for animals and a deep respect for their individuality. In the studio, she creates a calm, playful environment where pets are free to be themselves, curious, awkward, expressive and full of character.

Her style is defined by bold colour, clean compositions and a strong sense of personality. She focuses on subtle gestures, a tilted head, a cautious glance, a sudden burst of energy at just the right moment. With patience, humour and a natural connection behind the camera, she captures portraits that feel alive.

The result is a balance of commercial polish and warmth, producing images that feel joyful, honest and instantly relatable, with animals shown as funny, curious and unapologetically themselves.

Carlos Lumiere is an acclaimed international fashion photographer whose work has been featured by some of the most prestigious names in the industry, including Vogue Italia, Harper’s Bazaar, Elle, and GQ. Originally from Spain, Carlos has spent much of his life travelling and living around the world in pursuit of his passion for fashion and visual storytelling. He is currently based in London and is also the founder and creator of the fashion magazine Fashiopolis.

Over the course of his career, Carlos has built an extensive international portfolio while living and working in New York, Miami, Hamburg, Munich, Barcelona, Madrid, Paris, and Milan. During his time in Milan, he spent two years assisting on Vogue Italia productions, collaborating with some of the industry's most influential creatives and contributing to campaigns for leading fashion brands.

Whether working from his light-filled studio in London’s vibrant Shoreditch district or shooting in spectacular locations around the globe, Carlos carefully selects environments that enhance the story behind each image. His passion for architecture strongly influences his creative approach, resulting in imagery that is rich, emotive, fresh, and dynamic. Known for blending timeless elegance with refined colours and contemporary aesthetics, Carlos creates photographs that capture both beauty and authenticity.