Shooting from his studio in Shepherd’s Bush, Marc Haydon works with a talented team of food stylists, prop stylists, and retouchers to create eye-catching and colourful images of food and drinks for packaging, marketing channels, and advertising. With a flexible attitude, Marc works collaboratively with design agencies and clients to meet any brief.

Recent work in this Showcase includes images from the The Cafe Autumn campaign, Tesco flatbreads shot for digital marketing channels and food to go/ready meal products for UK food supplier Greencore.

Join us as we highlight the UK’s top commercial creative work in Showcase United Kingdom.

Welcome to Showcase United Kingdom, where we celebrate the best of Britain’s commercial creative industry. This issue shines a light on the exceptional talents and services shaping the UK’s visual media landscape — from renowned photographers and directors to full-service production companies and post-production, CGI, and animation studios.

Inside, you’ll find stills and motion campaigns for Pampers (sleeping babies!), an online platform empowering girls to build community through football, a feature on our brand-new Spotlight Awards Grand Prize Winner, an innovative Manchester-based animation and illustration studio, plus a selection of photographers with impressive, multi-faceted portfolios.

Our featured editorial was shot by the brilliant Kemka Ajoku for Hypebeast Magazine, featuring British-Gambian MC Pa Salieu. Represented by Horton-Stephens, Kemka was raised in London and discovered photography during his formative years in Nigeria. Don’t miss the chance to explore more standout creatives in our UK Directory and previous editions of Showcase United Kingdom.

Recommended events around the UK:

Lee Miller at Tate Britain – A major exhibition of the trailblazing surrealist photographer. With around 250 vintage and modern prints.

Jennie Baptiste: Rhythm & Roots – A landmark exhibition celebrating a defining voice in British photography, capturing Black British youth culture from the 1990s to today.

Hanna Kantor is a fashion photographer based between London and Warsaw. She is the winner of the Sony World Photo Awards 2025, recognised for the best photograph from Poland.

Hanna is the founder of OpenCall Magazine and Call Creatives - an agency producing fashion and commercial content around Europe.

Her work has been exhibited at Somerset House in London and the National Museum in Krakow, and published in magazines such as Elle Czech, L’Officiel Belgium, Glamour Poland, InStyle Greece, Cosmopolitan Bulgaria, and Fault Magazine.

She has worked with Vespa, Avon, Dear Jose, Top Secret, Diverse, Esotiq, and many more.

Si Cox is a UK-based lifestyle photographer and filmmaker with a love for real stories, people, and a touch of adventure.

"My work is raw and honest, and sits somewhere between documentary and cinematic.  Whether capturing people on the move or moments of stillness, I hope my images and films always feel human and full of atmosphere."

Recent projects include a global campaign for Barbados Tourism and a lifestyle shoot for one of the world’s most prestigious banks. Over the years, Si has worked with leading brands such as Starbucks, Volkswagen, Longines, and Harley-Davidson.

Driven by his life long love of cameras, both still and moving, his work focuses on emotion, place, and people to bring it to life.

Jeremy Baile is an award-winning photographer and director with over 35 years of experience running his London studio. Known for his meticulous eye and technical mastery, he creates bold, visually striking campaigns that bring together complex lighting, dynamic composition, and vibrant colour.

A trusted collaborator, Jeremy has delivered high-profile work for global brands including Fanta, Aviation Gin, Gordon’s Gin, Smirnoff, and Captain Morgan, earning recognition as a specialist in the drinks and liquids sector. His calm, solutions-focused approach under pressure has made him a go-to choice for creative agencies and marketing teams worldwide.

Having just won the Spotlight Awards for best Food & Drinks photographer, alongside multiple International Color Awards to his name and finalist for the AOP awards, Jeremy combines commercial expertise with creative innovation, helping brands capture attention and tell powerful visual stories.

Connor Langford is an Australian photographer whose work spans fashion, travel, lifestyle, and documentary projects.

Based in London since 2019, he has produced campaigns and commissions across the UK, the Middle East, North America, and Asia. Over more than a decade of image-making, Connor has developed a distinctive style that reflects his love of people, culture, travel, and storytelling.

His clients include AMAN, British Vogue, Ralph Lauren, Jumeirah, Loro Piana, and Audemars Piguet, alongside collaborations with charities in Mozambique, Bangladesh, and Nepal.

Moving fluidly between commercial and documentary work, he brings the same attention to detail and narrative approach whether creating imagery for global luxury brands or grassroots organisations.

With a background shaped by travel and an enduring interest in human connection, Connor continues to build a practice that balances commercial commissions with personal projects, producing work defined by curiosity, clarity, and a strong sense of place.

Connor is represented by NM Productions.

Dan is an award-winning fashion and lifestyle photographer with a cinematic eye and a love for storytelling that feels intimate, transportive, and timeless. Born in Cape Town and based between London and Lisbon, his work draws inspiration from culture, light and texture, capturing real moments with refined emotion and visual depth.

He has collaborated with global brands like Chanel and Longchamp, high street icons such as Selfridges and Fashion Clinic, and editorial publications including Vogue, Elle, and L’Officiel. His work also extends to hotel brands like El Fenn and Nomade. Spanning fashion, travel, and lifestyle, his imagery is defined by connection, authenticity, and a quietly confident sophistication. 

"I keep things calm, collaborative, and creatively charged, easygoing yet focused, always creating space for genuine energy and expression. I work with brands and creatives who value soul, subtlety, and beautifully executed ideas, from legacy names to new voices shaping modern culture. I’m currently working on a book and an exhibition, the next chapter of the story unfolds in India."

Born in New Zealand, but now based in the UK, Todd Antony’s work dances on the edge between documentary, portraiture and poetic storytelling. In his personal projects, he immerses himself in little-known subcultures from around the globe. Ordinary people who lead extraordinary lives in their own unique ways. His “Cholitas Escaladoras” series captures Bolivian women climbing vast mountains in traditional dress, while “Dekotora” probes Japan’s extravagant truck culture, and most recently, the wild sport of ‘Buzkashi’ in Tajikistan.

These self-driven bodies of work allow Antony to shape narratives purely from curiosity, exploring identity, resilience and the poetic contradictions of life.

Alongside these personal explorations, he maintains an extensive commercial and conceptual advertising practice. Represented globally, he has worked for clients including Sony, Samsung, Shell, BBC, Audi, and Qatar Airways, amongst many others. His images often carry the same sensitivity he applies to his personal work. A visual consistency that allows brands to tap into narrative and emotion rather than mere aesthetic polish.

Gawk Studio has had a busy year bringing bold ideas to life for clients across the UK and beyond.

Known for its distinctive blend of creativity and precision, the studio specialises in branding, graphic design, illustration, web design, and 2D/3D animation, producing visually striking work that connects with audiences and elevates brands.

Recent projects have included product animations, explainer videos, and branded motion content for leading companies across industries such as tech, healthcare, and education. With a growing portfolio and a reputation for quality, Gawk Studio continues to push creative boundaries and deliver visuals that make an impact.

As the studio looks ahead, it’s excited to collaborate with new clients and bring fresh stories to life through design and animation that truly captivates.

Olgun Kordal is a London-based automotive photographer and visual artist, known for his emotionally driven and design-focused approach to high-end car imagery.

With over a decade of experience, he has created standout commercial work for brands including McLaren, Bentley, Porsche, BMW, and collaborated editorially with Top Gear—most recently shooting the highly anticipated Ferrari F80 for a cover feature.

In parallel to his commercial work, Olgun maintains an independent visual art practice that informs his creative sensibility. His recent collaboration with Aston Martin explored the brand from a more conceptual, expressive perspective—highlighting his ability to engage with automotive design beyond traditional storytelling.

While his photography and art remain distinct disciplines, it’s this dual perspective that gives his work a unique edge. Known for his calm, collaborative process and consistently elevated visual output, Olgun brings both creative originality and production reliability to agencies and brands seeking distinctive automotive content.