Martin Ramsauer is an outdoor and adventure photographer with a passion for capturing the raw energy of nature and human endurance. As a mountaineer, skier, long-distance hiker, kayaker, and cyclist, he brings genuine outdoor experience to every shoot – paired with a distinct visual language and technical precision.

With a background as a geographer, Himalayan trekking guide, and certified ski touring leader, he feels at home in challenging environments worldwide. His images help outdoor brands and the tourism industry tell authentic stories and connect with their audiences.

Known for his positive energy and sense of humor, Martin creates a relaxed atmosphere that brings out the best in people and moments alike.

Finn O’Hara is an award-winning Canadian and British photographer and director based in Toronto, working internationally across sports and advertising. Known for his intimate, situational approach, he brings curiosity, craft, and collaboration to every project.

He has recently led national campaigns for Bell Canada with Olympic athletes preparing for Paris 2024, and directed NBA Champion and MVP Shai Gilgeous-Alexander for Converse. His clients include Adidas, Nike, Coca-Cola, Mini, Budweiser, and editorial partners such as Esquire, Der Spiegel, The New York Times Magazine, and Vogue.

Finn’s commercial work has earned recognition from the International Photography Awards (Sports Photographer of the Year), Communication Arts, American Photography, a Gold Pencil, and a Silver Cannes Lion. He was also featured on the award-winning radio and podcast show Q with Tom Power, where he discussed his creative process and approach to storytelling.

Daniel Hug is a sports and adventure photographer who doesn’t just capture action—he lives it. As a ski guide and mountaineer, he moves alongside athletes to create dynamic perspectives and authentic moments that bring energy and emotion to every frame.

A passionate traveler with extensive global experience, Daniel excels at discovering unique locations and turning them into striking visual stages. He also draws on a wide network of models, mountain guides, and local contacts, as well as support with permits and logistics, ensuring ambitious projects are possible anywhere in the world. He likes to face challenges and find solutions on the go, keeping every project running smoothly.

Working primarily with natural light, Daniel’s imagery reflects a refined visual language, combining movement, atmosphere, and the true spirit of adventure. Raised in Germany’s Black Forest and now based in Innsbruck and the Dolomites, he creates visuals that resonate far beyond the moment.

He has recently worked for ABUS, Black Yak, Garmin, and RAB Equipment.

For over 15 years, Shoot in The Alps has been making productions happen across the breathtaking European Alps. With locations spanning France, Switzerland, Italy, Austria, and Slovenia, they treat the Alps as one seamless region, focusing on what works best for each shoot in terms of logistics, budget, and creative vision.

Their vast location library includes just about everything – modern alpine cities, striking glaciers, quaint villages tucked into green valleys, crystal-clear lakes with wooden boats, jagged cliffs, snow-dusted meadows (even in summer), and yes, even beaches within a few hours' drive.

What really sets them apart is their mountain-savvy crew. From producers and location scouts to mountain guides, drone operators and helicopter pilots, everyone is based in the Alps and knows the terrain inside out. They're experts at balancing production needs with the quirks of mountain life, which is exactly why top fashion labels, production houses, and photographers trust them to deliver, even in the most remote and challenging spots.

New Showcase The Alps: the latest from the creative industry in the Alpine region.

Welcome to the new issue of Showcase The Alps, celebrating the talent and services shaping creativity across the Alpine countries. This edition highlights leading production companies, photographers, equipment rental, location scouts, and even a hotel setting the scene for striking campaigns.

From snowboarding with Samsung in Switzerland and alpine skiers in pristine snow for Zara Man, to cosy Austrian cabins as the backdrop for winter lingerie, the visuals in this issue capture the region’s diversity. Add to that Annie Leibovitz portraying Federer and Nadal for Louis Vuitton, plus breathtaking 360º films for Swiss Tourism, and you have a Showcase full of inspiration.

Our featured editorial comes from the talented photographer Anna-Lena Duschl. Anna-Lena is based in Austria. Explore more outstanding creatives in our extensive Europe Directory and in past editions of Showcase Magazine.

Don’t miss these standout events across the Alpine region:

This October, the Innsbruck Nature Film Festival promotes awareness of nature and the environment through the power of film.

20 years after opening its doors to emerging photographers with the landmark exhibition reGeneration: 50 Photographers of Tomorrow, Photo Elysée in Lausanne reaffirms its commitment to supporting young talent with Gen Z: Shaping a New Gaze.

Until 12 October, Fotomuseum Winterthur presents The Lure of the Image. The exhibition invites visitors to explore the visual worlds of social media feeds, dating app profiles, beauty filters, memes, ASMR videos, ‘cute’ and ‘cursed’ imagery, emojis, computer-generated visuals, and low-resolution screenshots used in contexts of conspiracy or protest.

FILMLICHT.AT, based in Innsbruck, Tyrol, is Western Austria’s leading rental house for lighting and grip equipment. Founded by gaffer Robert Mayr, the company serves productions of all sizes—offering gear with or without crew.

With decades of experience, especially in snowy, high-altitude environments, Robert and his team are known for their safe, efficient solutions in challenging conditions. FILMLICHT.AT regularly supports international clients with high-quality, well-maintained gear and local crews.

New in 2025: FILMLICHT.AT now partners with KLT Rental, offering camera equipment and accessories directly from their shared warehouse in Innsbruck. This allows clients to book both lighting and camera gear in one place—with expert support on-site.

Whether it’s a complex winter shoot or a commercial in the mountains, FILMLICHT.AT delivers the tools and expertise to get the job done.

Claudia Link’s portfolio encompasses recipe photography and creative visual concepts for food and beverages, complemented by travel, portrait, and lifestyle work. Her imagery is defined by a clean, graphic aesthetic enriched with subtle artistic details.

She often develops atmospheric visual worlds for companies, creating images that combine strong intuition with a refined sense of mood. Collaborating with skilled food stylists and other creative professionals, Claudia is recognised for her clear vision and distinctive style.

From her spacious studio near Basel, complete with a full kitchen, she produces high-quality visuals alongside internationally acclaimed stylists and hair and makeup artists.

In addition to commissioned projects, Claudia dedicates time to personal work, which allows her to further refine her visual language. Increasingly, she contributes to large-scale commercial productions, capturing imagery for clients such as Swiss Post, UBS, and other leading brands.

Emerald Stay® offers an exclusive collection of high-end chalets, villas, and apartments across Europe’s most coveted mountain and seaside destinations, making it a premier choice for production locations.    

Founded in Switzerland in 2017, and now part of Eterniti Group—the leading operator of premium short-term rentals, with a global portfolio of over 800 properties—Emerald Stay has redefined luxury hospitality in iconic places such as Chamonix, Megève, Verbier, and Mallorca, providing stunning backdrops for photo and film shoots.  

Combining cutting-edge technology with dedicated on-site teams, each private home is managed like a next-generation hotel and enhanced with tailored premium services suited to meet the needs of production crews and creative professionals

Atelier Schulte stands for professional photography with a clear visual language, a friendly approach, and a strong commitment to quality.

The studio operates throughout Austria and internationally – always where clients expect visual excellence.

The focus lies on business and commercial photography, landscape photography, and conceptual productions in the field of architecture. The aim is to create images that are impactful, convey emotion, and remain memorable.

With more than 15 years of experience, Atelier Schulte supports national and international companies, agencies, and institutions in the realisation of visual projects. The client base ranges from global corporations to regional businesses and public institutions.

Clients such as SAP, Semperit, Hewlett Packard Enterprise, VÖST, the Austrian Ministry of Justice, the Austrian Parliament, Lambretta, and Raiffeisen rely on precise execution, structured planning, and a keen sense for the decisive moment. Every project is carried out with high standards and a distinctive visual signature.

"At Avocado360, we create 360° films, fulldome productions, and VR/XR experiences that transport audiences to unforgettable worlds. Founded in 2011 and Swiss-owned, our studio combines Swiss precision with creative vision to deliver inspiring and engaging immersive media.

From breathtaking tourism campaigns with Swiss Tourism and Lenzerheide Tourism, to cutting-edge 8K VR films for AXPO exploring the future of renewable energy, our projects prove that immersive storytelling can move both hearts and minds. We also produce innovative VR content for education and career fairs, enabling young people to experience professions such as mechatronics and butchery in fully interactive environments.

Currently, we are producing 'The Last Symphony' — a feature-length 360° environmental documentary confronting climate change on a global stage. Whether for tourism, culture, energy, or education, Avocado360 transforms ideas into powerful experiences that connect with audiences worldwide."