Noel Hendrickson is an award-winning lifestyle and adventure photographer based in Vancouver, Canada. Specialising in fitness and outdoor photography, he collaborates with advertising agencies globally. Noel is renowned for capturing authentic, in-between moments that reveal his subjects' true emotions, showcasing his unique visual storytelling approach.

His fitness portfolio features dynamic images from collaborations with brands such as The North Face, Mountain Hardwear, Advil and Travel Alberta, highlighting athletes in action and the essence of physical endurance.

In his outdoor photography, Noel emphasises the beauty of natural landscapes, working with clients like Columbia Clothing, Destination Canada and Pacific Sands Resort to portray the connection between people and the environment.

Noel's work is characterised by a keen eye for detail and a passion for storytelling, making him a globally sought-after photographer in the fitness and outdoor industries.

Julio Carlos is a sports photographer represented by Michelle Leo Agency, a New York and Miami artist agency representing top photographers, directors, fashion stylists, hair stylists, and makeup artists.

Known for athlete portraits and large-scale sports advertising campaigns, Julio captures high-energy moments that highlight athletes, movement, and culture.

His portfolio includes major projects such as Adidas x Lionel Messi, showcasing his expertise in creating compelling visuals for international brands.

With a focus on sports and lifestyle photography, Julio’s work combines technical excellence with creative vision, making him a sought-after photographer for commercial campaigns, editorial features, and brand partnerships.

Thomas Kettner stands for contemporary sports photography and filmmaking that merge craftsmanship with innovation. Always seeking fresh visual languages, he creates imagery that captures power, dynamics, and emotion in a truly distinctive way. His work carries a handcrafted character – visuals that feel designed, not just produced.

Supported by a young and talented team, he works worldwide, at some of the most exciting locations. From high-performance sports and urban culture to outdoor adventures, Kettner translates the intensity of the moment into compelling visual stories. The result: photography and films that are modern, authentic, and impossible to forget.

With his strong sense for storytelling and aesthetics, he positions himself as a creative partner for brands that aim to go beyond documentation – making sports emotionally tangible and visually iconic.

Martin Ramsauer is an outdoor and adventure photographer with a passion for capturing the raw energy of nature and human endurance. As a mountaineer, skier, long-distance hiker, kayaker, and cyclist, he brings genuine outdoor experience to every shoot – paired with a distinct visual language and technical precision.

With a background as a geographer, Himalayan trekking guide, and certified ski touring leader, he feels at home in challenging environments worldwide. His images help outdoor brands and the tourism industry tell authentic stories and connect with their audiences.

Known for his positive energy and sense of humor, Martin creates a relaxed atmosphere that brings out the best in people and moments alike.

Finn O’Hara is an award-winning Canadian and British photographer and director based in Toronto, working internationally across sports and advertising. Known for his intimate, situational approach, he brings curiosity, craft, and collaboration to every project.

He has recently led national campaigns for Bell Canada with Olympic athletes preparing for Paris 2024, and directed NBA Champion and MVP Shai Gilgeous-Alexander for Converse. His clients include Adidas, Nike, Coca-Cola, Mini, Budweiser, and editorial partners such as Esquire, Der Spiegel, The New York Times Magazine, and Vogue.

Finn’s commercial work has earned recognition from the International Photography Awards (Sports Photographer of the Year), Communication Arts, American Photography, a Gold Pencil, and a Silver Cannes Lion. He was also featured on the award-winning radio and podcast show Q with Tom Power, where he discussed his creative process and approach to storytelling.

Daniel Hug is a sports and adventure photographer who doesn’t just capture action—he lives it. As a ski guide and mountaineer, he moves alongside athletes to create dynamic perspectives and authentic moments that bring energy and emotion to every frame.

A passionate traveler with extensive global experience, Daniel excels at discovering unique locations and turning them into striking visual stages. He also draws on a wide network of models, mountain guides, and local contacts, as well as support with permits and logistics, ensuring ambitious projects are possible anywhere in the world. He likes to face challenges and find solutions on the go, keeping every project running smoothly.

Working primarily with natural light, Daniel’s imagery reflects a refined visual language, combining movement, atmosphere, and the true spirit of adventure. Raised in Germany’s Black Forest and now based in Innsbruck and the Dolomites, he creates visuals that resonate far beyond the moment.

He has recently worked for ABUS, Black Yak, Garmin, and RAB Equipment.

For over 15 years, Shoot in The Alps has been making productions happen across the breathtaking European Alps. With locations spanning France, Switzerland, Italy, Austria, and Slovenia, they treat the Alps as one seamless region, focusing on what works best for each shoot in terms of logistics, budget, and creative vision.

Their vast location library includes just about everything – modern alpine cities, striking glaciers, quaint villages tucked into green valleys, crystal-clear lakes with wooden boats, jagged cliffs, snow-dusted meadows (even in summer), and yes, even beaches within a few hours' drive.

What really sets them apart is their mountain-savvy crew. From producers and location scouts to mountain guides, drone operators and helicopter pilots, everyone is based in the Alps and knows the terrain inside out. They're experts at balancing production needs with the quirks of mountain life, which is exactly why top fashion labels, production houses, and photographers trust them to deliver, even in the most remote and challenging spots.

New Showcase The Alps: the latest from the creative industry in the Alpine region.

Welcome to the new issue of Showcase The Alps, celebrating the talent and services shaping creativity across the Alpine countries. This edition highlights leading production companies, photographers, equipment rental, location scouts, and even a hotel setting the scene for striking campaigns.

From snowboarding with Samsung in Switzerland and alpine skiers in pristine snow for Zara Man, to cosy Austrian cabins as the backdrop for winter lingerie, the visuals in this issue capture the region’s diversity. Add to that Annie Leibovitz portraying Federer and Nadal for Louis Vuitton, plus breathtaking 360º films for Swiss Tourism, and you have a Showcase full of inspiration.

Our featured editorial comes from the talented photographer Anna-Lena Duschl. Anna-Lena is based in Austria. Explore more outstanding creatives in our extensive Europe Directory and in past editions of Showcase Magazine.

Don’t miss these standout events across the Alpine region:

This October, the Innsbruck Nature Film Festival promotes awareness of nature and the environment through the power of film.

20 years after opening its doors to emerging photographers with the landmark exhibition reGeneration: 50 Photographers of Tomorrow, Photo Elysée in Lausanne reaffirms its commitment to supporting young talent with Gen Z: Shaping a New Gaze.

Until 12 October, Fotomuseum Winterthur presents The Lure of the Image. The exhibition invites visitors to explore the visual worlds of social media feeds, dating app profiles, beauty filters, memes, ASMR videos, ‘cute’ and ‘cursed’ imagery, emojis, computer-generated visuals, and low-resolution screenshots used in contexts of conspiracy or protest.

FILMLICHT.AT, based in Innsbruck, Tyrol, is Western Austria’s leading rental house for lighting and grip equipment. Founded by gaffer Robert Mayr, the company serves productions of all sizes—offering gear with or without crew.

With decades of experience, especially in snowy, high-altitude environments, Robert and his team are known for their safe, efficient solutions in challenging conditions. FILMLICHT.AT regularly supports international clients with high-quality, well-maintained gear and local crews.

New in 2025: FILMLICHT.AT now partners with KLT Rental, offering camera equipment and accessories directly from their shared warehouse in Innsbruck. This allows clients to book both lighting and camera gear in one place—with expert support on-site.

Whether it’s a complex winter shoot or a commercial in the mountains, FILMLICHT.AT delivers the tools and expertise to get the job done.

Claudia Link’s portfolio encompasses recipe photography and creative visual concepts for food and beverages, complemented by travel, portrait, and lifestyle work. Her imagery is defined by a clean, graphic aesthetic enriched with subtle artistic details.

She often develops atmospheric visual worlds for companies, creating images that combine strong intuition with a refined sense of mood. Collaborating with skilled food stylists and other creative professionals, Claudia is recognised for her clear vision and distinctive style.

From her spacious studio near Basel, complete with a full kitchen, she produces high-quality visuals alongside internationally acclaimed stylists and hair and makeup artists.

In addition to commissioned projects, Claudia dedicates time to personal work, which allows her to further refine her visual language. Increasingly, she contributes to large-scale commercial productions, capturing imagery for clients such as Swiss Post, UBS, and other leading brands.