india Oct 2017

Elements is a photo and film production company based in India. Its work spans fashion, automobiles, airlines, travel, hospitality and health.

At Elements it is not just about executing a ‘to-do’ list but rather the correct interpretation of the creative brief, combining all the elements of production to create the one perfect shot.

Supporting this vision is a committed team of professionals with high work ethics and international standards.

MindBox Films was founded with the mission to create intriguing films in all categories. "The creative pleasure we get out of the process of film-making is the reason that we are in the business."

The company's small team of film-makers is based in Mumbai. Over the past three years, they have created ads and corporate films for brands such as, Haywards 5000, BNP Paribas, Coca-Cola, IIFL, Kotak Mahindra, Auris Inc., Asian Paints and HSBC. Agencies include Contract Advertising and Foxymoron.

Appurva Shah of Blu Studios is a passionate photographer who has worked on catalogues, lookbooks, campaigns, editorials and covers for labels and brands such as Cotton World, Max Retails, Raymond’s, Diesel, Reliance Brands and more. Appurva is also currently the official photographer of Elite Model Look Paris for India.

Most recently, he has worked as a creative producer on projects like Tata Cliq and Bangalore Fashion Week, Maude Vivante, A la mode and more.

Appurva easily adapts to any style of photography, from street style and outdoor fashion shoots to studio environments. He loves a challenge and enjoys the excitement of handling complex shoots against the clock.

Another aspect is his love of making documentaries and fashion films with a very candid style. He has a fully equipped studio based in lower-parel Mumbai with an equipped editing team for a perfect finished product.

"A food image is beyond mere representation. It is about weaving a story around the brand and what it stands for at its core."

With his exceptional ability to communicate food stories, Thomas George’s penchant for lighting and understanding textures makes him very popular among his clients, from Nestlé to boutique boulangerie and patisserie La Bouchée d’Or.  He has accumulated a vast array of clients during his career spanning a little over four years.

There is a sense of ease around his sets, be it on location or in the studio. Even seemingly complicated images are achieved effortlessly by his meticulous and methodical workflow.

Darren Capp shoots cars in Australia, China and India.

Over the last 12 months, Darren has shot the newly updated Toyota Prius for Saatchis. Locations used included Sydney Uni, The Botanic Garden’s Seedbank and Maroobra Beach.

The range of Mercedes-Benz commercial vans for Havas was shot in studio with the vans then dropped into locations which were either shot or sourced through the usual channels. Scene projection was used to reflect the locations onto the vans for added realism.

The newly launched Holden Astra was shot for AJF, locations through Melbourne were sourced to reflected a European look.

The expansive and high-tech interior of the new Mercedes-Benz E-Class was shot for Clemengers. The background used was a scene Darren has on file of Shanghai. Honda Civic Black Pack was shot for Leo Burnett Melbourne.

Jeetu & Kinnari divide their time shooting fashion, beauty and kids between Mumbai and New York City. Their pictures have appeared in magazines including L'Officiel, Maxim, Travel + Leisure and Femina. Their advertising clients include Ogilvy, L&K Saatchi & Saatchi and Autumn Winter, amongst many others.

Their paths crossed 13 years ago after Jeetu graduated from Birmingham Institute of Art and Design, while Kinnari was starting out after graduating from the prestigious J J School of Art.

Jeetu & Kinnari enjoy working with kids of all ages. "It's all about connecting with the kids, one needs to be at the same energy level as them," says Kinnari. Jeetu asserts, "with kids, along with patience one has to be attentive, you let them show you how something is done and just let them surprise you."

Jeetu & Kinnari contribute to each project from its conceptualisation, participating at every stage so as to bring out the best in every job they produce.

'Balance' defines Hansraj Dochaniya with his sense of discipline and practice. The inspiration that took him towards the camera was a reaction to expressing the poetry found in mundane objects.

In current projects, the visual drama of colour, light and perception in cinema, the skewed proportions in royal grandeur, and a very intimate understanding of the relationship between the frame and subject are all part of his repertoire.

Hansraj is published in Vogue Italia, Cosmopolitan, and more. With strong technical knowledge, his commissioned work entails collaboration with Marks and Spencer, Satya Paul, Rahul Mishra and Google, to name a few.

Specialising in still life, industrial, jewellery, food, architectural and product photography, Ian Pereira has almost 32 years of professional photography experience.

After being awarded a Diploma in Professional Photography from the Polytechnic of Central London (UK) in April 1984, he went to Chicago, USA, where he assisted various photographers. He set up studio in Mumbai in October 1984 and has since worked on various assignments for direct clients and agencies, some of which have won awards for the agency.

Ian is the winner of the 1993 A&M Magazine’s ‘Photographer of the Year’ award for the ESCORTS corporate campaign.

Kirti Lokhande is a renowned commercial and advertising photographer and a brand ambassador for Carl Zeiss Photography Lenses in India.

Over the past 12 years, Kirti has built an astounding portfolio ranging from industrial, jewellery, real estate, products and fashion. Her artful eye for detail and thoughtful composition helps breathe life into her images, which have won accolades from her clients due to the outstanding quality of her work.

Some of her clientele include leading Indian and international brands such as Astral Pipes, Sonova, Advance Bionics, Nanavati Hospitals, Hero, Jindal Steel, Hinduja Hospitals, Arnav Jewellery, Ishtaa Jewellery, Zeiss, Dreamworks, Mittal Universal, SNN, Phonak, and many more. 

Kirti is also a co-founder and director of LensOwl Creative Ventures Pvt. Ltd., a Bangalore-based company that provides a gamut of photography and videography services such as studio rentals, photography equipment rental, photography learning tours and assignments and production design. LensOwl has well equipped studios in Bangalore and Mumbai, which are available to rent.

Touted as the youngest and the most upcoming celebrity and fashion photographer in India today, Rahul Jhangiani started his journey at a very early age.

His work spans various prestigious brands, magazines and celebrities. The gifted photographer has a wide portfolio with a range of international work to his name. He has also received rave reviews and recognition at various galleries across the world.

The 26-year-old photographer is now based in Mumbai and works for channels across London and Barcelona.

Karma Models & Production is today's leading agency and production house in India.

"We are in the business of providing the most optimal international and ethnic models and production related services. Our experience and expertise in fashion and media have given us a stance in the industry by being associated with the most influential and popular names."

In addition to models and production services, the company also provides locations, photographers, make-up artists, lights and other equipment.