showcase australia issue 727

Nov 2018

the incredible picture machine: Sydney Photo & Film Production

The Incredible Picture Machine produces TVC, film content and photography for advertising campaigns, direct clients and projects.

With dedicated stills and motion producers, combined with independent photographers, directors, DOPs, drone operators and editors to collaborate with, IPM will craft, produce and shoot high-end projects from concept to completion.

IPM recently produced TVC, print and social campaigns for ING Bank, Ferrero and Carnival Cruises.

Andy Lewis: Sydney advertising photographers

Andy Lewis is an accomplished advertising photographer specialising in food and lifestyle. Andy is based out of his fully equipped kitchen studio in Sydney.

Working in close relationship with his clients, Andy methodically creates beautifully composed and unique images. His extensive photographic, lighting and retouching skills allow him to produce internationally recognised work.

Shooting with Andy is a relaxed experience. His enthusiasm and energy are infectious and help create an enjoyable working environment for his clients.

Easton Chang: Los Angeles - Sydney car & transportation photographers

Between Sydney and LA, Australian Advertising Photographer of the Year, Easton Chang, has been busy in the last 12 months focusing on lifestyle, CGI and advertising photography and video.

Work has included Tesla Motors on the Model X and S, the 2018 Toyota HiLux brochure, a new ad for Toyota USA on the 2018 Camry, the unveiling of the Rolls-Royce Phantom Series 8 in Australia, the launch of the MG3 for MG Motors Australia, and the new Mercedes-Benz V6 X-Class - all of which has kept Easton and his production team busy capturing motion, stills as well as CGI imagery.

Frederic Courbet: Sydney - London advertising photographers

Frederic Courbet is a lifestyle and advertising photographer with a natural and precise style along with strong production skills that have gained him a solid reputation with clients worldwide.

Shooting campaigns for Tasmania Tourism Board, Purplebricks, NRMA and UBERpool, his recent work involved outdoor projects while creating online campaigns with video content for social media.

Whether shooting on location or in-studio, Frederic has a “can-do” attitude that brings the best of the team to achieve his clients' expectations.

Located between Sydney and London, Frederic travels to locations at clients' request.

Ali Mitton: Sydney - LA - NYC fashion photographers

Ali Mitton is an Australian fashion and advertising photographer based in Los Angeles. She specialises in international production and campaigns in Europe, Central America and beyond.

Ian & Erick: Sydney people & lifestyle photographers

Born in Mauritius, Ian and Erick found their passion for photography around the water and have since travelled across the world capturing amazing lifestyle, portraiture and action sport photographs.

Since moving to Australia, the pair have taken to the surfing industry and have been senior photographers for Tracks Magazine for 15 years. With their vast experience locally and abroad, they know what it takes to get the shots in a high-pressure environment.

With their love for the craft they experiment with all sorts of cameras and lenses to get the job done properly. From large format cameras to water housing and 600mm lenses - all in the quest for impeccable images.

Ian and Erick love taking photographs of the youth culture, the cool people and the people with character. As Ian describes it, “A great picture is a great team of people working together.” Their photos are all about great composition and clever lighting.

Sports clients include Bolle Sunglasses, Red Bull, Quicksilver, Billabong, Vans, Reef, Decathlon, Rip Curl, Lululemon, Hurley, Volcom, Free Sport (France), Carve, SurfEurope, Surfer, Surfing Magazine, Surf Session and Surfin’ Life Japan, to name a few.

Chris Searl: Sydney Advertising Photographers & Directors

Photographer/Director Chris Searl’s imagery has a perceived ‘realness’ which makes his contemporary style perfect for the current advertising climate.

Based in Sydney’s Northern beaches, but shooting worldwide, Chris is constantly on the road working with global brands. With the ability to shoot both motion and stills, often concurrently, clients have the opportunity to give their campaigns an overall coherence and identical look and feel across all media.

Chris’ in depth knowledge of a motion shoot process means he is also able to capture hero campaign imagery in an around a motion shoot quickly and effectively.

Clients include Qantas, Corona, Virgin, Coke, Samsung, Apple and Levi’s.

Hannah Caldwell: Melbourne food & drink photographers

Melbourne-based still life and food photographer, Hannah Caldwell’s images reveal a concern with rich colour, texture, light and shade, and have a clean, minimal feel that nevertheless shows her appreciation of drama and strong graphic lines.

Hannah finds inspiration is all around her and enjoys the challenge of capturing beauty and simplicity in a timeless form. She aims to seek out the essence of her subjects while staying true to her unique style and clients brief.

Hannah has created images for large retailers, advertising campaigns and local businesses and editorial publications both in Australia and overseas.

Matt Briggs: Sydney fashion photographers

Matt Briggs is an Australian photographer known for his work in fashion, beauty, portraiture and lifestyle.

Matt’s fascination with still imagery began as a teenager growing up on Australia’s east coast. He became entrenched in the surf and skateboard culture during the late 80s, and began documenting the subcultures and harsh environment of the coastline. Matt became skilled in photographing people and the landscape with the golden monochromatic tones of the Australian sun.

Matt has photographed professionally for the last 15 years across the commercial and domestic markets. Matt is currently working freelance sharing his time between commercial campaigns and making contributions to fashion and beauty publications.

Matt is currently based in Sydney and is available to travel.

Michelle Holden: Sydney Advertising and Editorial Photographers

Australian photographer Michelle Holden has a body of international work spanning over two decades and crossing six continents. She has contributed to magazines including Vogue, Harper’s Bazaar, Wish, InStyle, Glamour, Shape, Condé Nast Traveller and Oprah.

Michelle is known for her acute sense of detail, her consistency in understanding her clients' needs, and her ability to allow the process to flow flawlessly. One of her most highly praised assignments was capturing Crown Princess Mary of Denmark, at home in the Amalienborg Palace.

A great collaborator, Michelle's self-effacing and low-key style brings out the best in everyone, resulting in images that tell the story as it should be told. Her experience in portraiture, advertising, fashion editorial and beauty is vast, having worked globally across varied print and digital campaigns.

Her recent commissions include Foxtel, Dove, Miele, Goldwell, Covergirl and Channel 9.

Marco Jacobs: Sydney advertising photographers

Marco Jacobs gained experience as a commercial photographer working on an international scale. During his time in Shanghai, he completed assignments for key clients including SOHO China and luxury brands such as Armani.

Marco has now established himself in Sydney, Australia where he continues to grow as a creative. He has a storytelling style of photography with a cinematic element, creating mystique in the way he lights a set and taking pride in capturing compelling images.

He understands the importance of working as part of a team, respecting different opinions and views to achieve creatively inspiring results.

Marco prides himself on being able to work according to a client's brief, understanding their message and effectively executing their demands.