AFRICA ISSUE 931 Sep 2023

"What an absolute joy to see Cape Town back and busier than ever with much needed relief to many crew and suppliers post pandemic.

Hoops welcomed back long-time friends and clients FatFace for their 'Dive In' campaign with a team of Wavemakers who have turned their passion for water and conservation into a lifestyle.

Hoops dream client, GO Outdoors, took us to locations that we love to hang out between shoots anyway with bouldering in the iconic Rocklands, stand-up paddleboarding the inland waterways, hiking in coastal plains and through British like countryside, right to the top mountain peaks. We were even lucky enough to hit the slopes in New Zealand this winter, for the launch of their new ski-wear brand.

With Ellesse Sports we got to hit the fairways and courts for golf, tennis and padel and Hip-Hop style streetwear brand Avirex took us to some American style locations with some ultra-hip models and cars.

Season 22/23 has been amazing, bring on season 23/24!

Recent productions include: GO Outdoors on location in New Zealand shot by Camilla Rutherford and DOP Adam Walker; Nautica Competition and Avirex shot by Ian Engelbrecht and DOP Ivan Santiago; Ellesse Sports and Nautica shot by Mark Newton and DOP Ivan Santiago; Fat Face Style campaign shot by Euan Danks; Fat Face 'Dive In' campaign shot by Richard Johnson and DOP Eldon Van Aswegen with Red Bee Creative Agency; GO Outdoors 'Summer BBQ' campaign shot by Inge Prins; GO Outdoors SS23 campaigns for Apparel and Camping plus AW23 Apparel shot by Justin Badenhorst and DOPs Robin Taylor and Rory Till.

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