austria issue 921
Jun 2023
making of
Vienna - Talent Agency and Photo Production Services
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Client: St. Anna Kinderkrebs-Forschung , Photographer: Dieter Steinbach , Advertising Agency: ZEL , Styling: Martina Cerny @ Making Of , Hair + Make Up: Karin Schön
Client: St. Anna Kinderkrebs-Forschung , Photographer: Dieter Steinbach , Advertising Agency: ZEL , Styling: Martina Cerny @ Making Of , Hair + Make Up: Karin Schön ... see more
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Client: PAGRO , Campaign: Ideenwerk Frühling 2023 , Advertising Agency: Loys , Photographer: Wolfgang Krautzer , Set Design: Sarah Riga @Making Of , Pagro Marketing: Carina Steinmaßl + Nina Holzer , Concept + Production: Alexandra Grill
Client: PAGRO , Campaign: Ideenwerk Frühling 2023 , Advertising Agency: Loys , Photographer: Wolfgang Krautzer , Set Design: Sarah Riga @Making Of , Pagro Marketing: Carina Steinmaßl + Nina Holzer , Concept + Production: Alexandra Grill ... see more
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Client: APROPOS APRON , Fashion Designer: Martina-Irine Cerny , Photographer: Michaela Pichler , Hair: Yochai Mevorach @ Making Of , Make Up: Martina Fasching + Daniel Strasser @ Making Of , Model: Annalisa @ NXT Model , Protective aprons, Trademark by Sustiin , Fabric: 100% cotton @ Vintage Archive , Country of manufacture: Austria
Client: APROPOS APRON , Fashion Designer: Martina-Irine Cerny , Photographer: Michaela Pichler , Hair: Yochai Mevorach @ Making Of , Make Up: Martina Fasching + Daniel Strasser @ Making Of , Model: Annalisa @ NXT Model , Protective aprons, Trademark by Sustiin , Fabric: 100% cotton @ Vintage Archive , Country of manufacture: Austria ... see more
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Client: TOUT TABLIER , Fashion Designer: Martina-Irene Cerny , Photographer: Michaela Pichler , Hair: Yochai Mevorach @ Making Of , Make Up: Martina Fasching + Daniel Strasser @ Making Of , Models: Hanna + Annalisa @ NXT Model , Protective aprons, Trademark by Sustiin , Linen_embroidery @ Vintage Archive , Country of manufacture: Austria
Client: TOUT TABLIER , Fashion Designer: Martina-Irene Cerny , Photographer: Michaela Pichler , Hair: Yochai Mevorach @ Making Of , Make Up: Martina Fasching + Daniel Strasser @ Making Of , Models: Hanna + Annalisa @ NXT Model , Protective aprons, Trademark by Sustiin , Linen_embroidery @ Vintage Archive , Country of manufacture: Austria ... see more
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Client: SCS - Shopping City Süd , Campaign: Frühling 2023 , Photographer: Dragan Dokmanovic , Production: Martina Cerny+ Birgit Weber @ Making Of , Styling: Naomi Bhamra + N. Gurtner @ Making Of , Hair + Make Up: Susu Babolleh @ Making Of
Client: SCS - Shopping City Süd , Campaign: Frühling 2023 , Photographer: Dragan Dokmanovic , Production: Martina Cerny+ Birgit Weber @ Making Of , Styling: Naomi Bhamra + N. Gurtner @ Making Of , Hair + Make Up: Susu Babolleh @ Making Of ... see more
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Client: KLEIDERBAUER , Campaign: F/S 2023 , Photographer: Christopher Keleman , Hair + Make Up: Martina Fasching + Timna Motycka
Client: KLEIDERBAUER , Campaign: F/S 2023 , Photographer: Christopher Keleman , Hair + Make Up: Martina Fasching + Timna Motycka ... see more
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Client: ADEG Bonussackerl , Campaign: Täglich Verantwortung zahlt sich aus. , Advertising Agency: WienNord Serviceplan , Photographer: Marian , Styling: Naomi Bhamra + Martina Cerny
Client: ADEG Bonussackerl , Campaign: Täglich Verantwortung zahlt sich aus. , Advertising Agency: WienNord Serviceplan , Photographer: Marian , Styling: Naomi Bhamra + Martina Cerny ... see more
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Client: Der blaue Salon , Campaign: Space for rent , Photographer: Haari Weber , Set Design: Martina Cerny + Birgit Weber @ Making Of , Photos (wall): Ellen von Unwerth , Painting: Martina-Irene Cerny
Client: Der blaue Salon , Campaign: Space for rent , Photographer: Haari Weber , Set Design: Martina Cerny + Birgit Weber @ Making Of , Photos (wall): Ellen von Unwerth , Painting: Martina-Irene Cerny ... see more
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Making Of - Studio for Rent , Campaign: Space for rent , Client: Making Of , Photographer: Haari Weber , Set Design: Martina Cerny + Birgit Weber @ Making Of
Making Of - Studio for Rent , Campaign: Space for rent , Client: Making Of , Photographer: Haari Weber , Set Design: Martina Cerny + Birgit Weber @ Making Of ... see more
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Campaign: St. Anna Kinderkrebs-Forschung , Photographer: Dieter Steinbach , Advertising Agency: Zeppelin Emil Ludwig , Set Design: Martina Cerny , Hair + Make Up: Karin Schön ... see more
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Campaign: Milka MMMAX , Production: Watchmen Productions GmbH , Camera operator: Stefan Huber , Styling: Martina Cerny , Set Design: Stefanie Hinterauer , Hair + Make Up: Daniel Strasser , Models: Anna Gasser & Stefan Ager , Styling Assistant: Naomi Bhamra ... see more
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Client: McDonald's , Campaign: Gönn dir deinen Morgähnn , Advertising Agency: VIRTUE , Food Styling: Etschi Bruckner ... see more
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Client: McDonald's , Campaign: Gönn dir deinen Morgähnn , Advertising Agency: VIRTUE , Food Styling: Etschi Bruckner ... see more
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Campaign: ADEG Bonussackerl , Advertising Agency: WienNord Serviceplan , Photographer: Marian , Set Design: Martina Cerny + Naomi Bhamra , Styling: Naomi Bhamra + Martina Cerny ... see more
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Client: BILLA Lehrling , Campaign: STABILLA , Camera operator: Dieter Steinbach , Production: Making Of: Martina Cerny + Birgit Weber , Set Design: Martina Cerny + Naomi Bhamra , Hair + Make Up: Martina Fasching ... see more
Making Of, founded by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 24 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry.
Behind Making Of is Martina-Irene Cerny - born in Munich, she has been living and working in Vienna for 35 years. After graduating from Hetzendorf Fashion School, she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer.
She has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible and sustainable styling trough the Sustiin project.
Now it’s time for her own sustainable apron collection, which is divided in two sections: on the one hand the protective aprons, called 'Apropos Apron', on the other hand the adorning aprons, called 'Tout Tablier'.
The completion of the photo production itself should also be as environmentallv conscious as possible."We'll make sure that your production has a proper workflow, from the first idea to the final product, and that it stays on budget and is delivered on time.”