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COMMERCIAL PRODUCTION, DIRECTORS & DOPS Apr 2026

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From Mercedes and L’Oréal Professionnel to Vanish, ABB, Strepsils and Samsung, this Spotlight brings together commercial production teams, directors and DOPs working across automotive, beauty, lifestyle, VR, stock footage and immersive film. Spanning California, Switzerland, Estonia, Paris, Portugal, Egypt and the Netherlands, the issue highlights the people behind motion content built with craft, precision and serious production muscle.

Anthony Dias California

Anthony Dias is a director and DOP specialising in the automotive and lifestyle space.

If you are new to Anthony’s work, please take some time to experience a rush of energy and natural beauty. The inspiration for his work is based in his deep-rooted love for creating stunning imagery and telling your story. You will be taken in with his genuine kind personality and calm demeanour.

There is no one that works harder and cares more for his craft. Anthony is looking forward to some exciting new projects in the works now, stay tuned!

Check him out on Instagram.

Avocado360 Switzerland

Avocado360 is the Swiss studio for 360° video, VR films, and immersive experiences. The team creates content for VR headsets, virtual tours, and fulldome cinemas worldwide.

In 2025, Avocado360 produced a 360° VR film for Ueli Hof, an organic farm and butchery with retail shops in Central Switzerland, offering an immersive look into daily farm life. For the Swiss Butchers' Association (SFF), two VR films were produced for career fairs to help young people discover the profession. A similar approach was taken for Bergbahnen Arosa-Lenzerheide, bringing the role of a mountain railway mechatronics technician to life.

Avocado360 also specialises in virtual tours — including a project for NEST by Empa — and is currently in production on The Last Symphony, a fulldome documentary about climate change.

Cameron Karsten Pacific Northwest

"It's a thrill to do what we do in this world, accompanied by a feeling of complete gratitude. We live in an unstoppable machine; civilisation. And when embedded within it on a project with people and movement and things, it is amazing to witness how far humanity has come in the last 500 years... since the beginning of our modern species as we know it.

And what got us to where we are today is human ingenuity. Not algorithms and data from a robot or a computer, but pure creativity and the willingness to evolve. This is what our world runs. This is what our industry needs more than ever."

Cameron is represented by The Gren Group.

Gorodenkoff Estonia

Gorodenkoff Productions is a full-service commercial production company known for delivering high-quality, versatile content.

With a skilled in-house team of VFX artists and an art department, the company specialises in full-scale productions, production services, and advanced virtual production. Their streamlined workflow ensures fast delivery without compromising on creativity or precision.

Recent projects include a TVC for Stone X, a Fortune 50 financial services company, as well as production services for leading brands such as Vanish, ABB and Strepsils.

In addition to commercial work, Gorodenkoff is the world’s leading provider of premium stock footage, trusted by global brands including Samsung, LG, and Microsoft, among many others.

By combining innovation with technical excellence, Gorodenkoff Productions helps clients tell powerful stories and stand out in today’s competitive marketplace.

Nicocorp Production Paris

From a confidential Apple Podcast shoot in Monaco featuring a high-profile celebrity, to a first collaboration with LUCE and Romance on a finely crafted Atol film, Nicocorp continues to elevate each project through a seamless blend of creative ambition and production excellence.

Operating at the crossroads of international production standards and local expertise, we bring together agility, precision, and an in-depth knowledge of the French and Monaco landscapes to deliver outstanding results.

This momentum extends across a series of films for L’Oréal Professionnel, where multiple assets were produced with absolute consistency, refined aesthetics, and technical mastery — balancing scale with meticulous attention to detail.   Across every production, Nicocorp ensures a signature level of sophistication, discretion, and efficiency, meeting the expectations of top-tier agencies, global brands, and international partners.

Sarida Bossoni - Agency for Directors of Photography Zurich

Based in Switzerland, Sarida Bossoni represents a select group of highly regarded directors of photography who work across the full spectrum of film production.

Her cinematographers have experience in documentary, commercial, and narrative filmmaking, and each has a distinct visual approach and a strong sense of craft.

Having worked as an agency producer within an international advertising network, Sarida combines creative sensitivity with a solid understanding of production realities. She supports all parties involved with a clear, structured approach, enabling smooth processes and strong results.

Sarida is deeply passionate about cinematic storytelling and is committed to shaping projects with care, precision, and a strong visual perspective. She values long-term collaborations and offers dedicated support throughout every stage of production, from initial concept to final delivery, ensuring that each project finds its own voice in an ever-evolving landscape.

SCREEN Miguel Nabinho Portugal

SCREEN is a full-service production and equipment rental company providing high-quality gear and professional production support for film, photography, and commercial projects. SCREEN offers a wide range of production services tailored to the needs of each project, from concept to final delivery.

The team behind SCREEN specialises in multiple types of photography and video production, including aerial and drone photography, commercial shoots, and portrait photography. They support productions with experienced camera operators, camera assistants, fixers, and gaffers, ensuring smooth and efficient workflows on set.

For advertising and commercial productions, SCREEN collaborates with skilled directors and Directors of Photography (DOPs) to bring creative concepts to life with cinematic quality.

Beyond production, the team provides professional post-production services, including video editing and color grading, delivering polished, high-quality final content. SCREEN also offers social media content creation and management, helping brands develop engaging content and effective advertising strategies to reach their target audience and maximise impact across digital platforms.

SNAP14 Egypt

SNAP14’s objective is to position Egypt as a premier destination for high-end editorial and campaign productions. By bridging the gap between the country’s distinct heritage and the standards of global fashion, they specialise in the intersection of fashion, luxury and lifestyle. They differentiate themselves by providing a hyper-organised environment where international brands and local talent collaborate seamlessly to produce outstanding, detail-driven work.

They offer a meticulous, boutique approach that blends a straightforward process with deep local expertise, enabling international teams to navigate the region smoothly and exceed their creative goals. This balance of technical precision and environmental knowledge ensures that every project is executed with the same level of care as the initial concept.

They have worked with some of the most talented producers, creatives, and brands in the industry, many of whom have earned significant recognition for their work. SNAP14 acts as a dedicated partner, providing the on-ground support necessary to help these clients continue their journey and reach new milestones. Through this commitment, they ensure that the experience of producing in Egypt is as meaningful and polished as the final imagery. At their core, SNAP14 believes that mindful production empowers creativity.

SPARC The Netherlands

"A crowded market doesn’t demand more volume; it demands a sharp strategy. The right combination of campaign, content, and activation creates the distinction your brand needs.” — Wouter - Founder of SPARC®.

SPARC®understands your world. A world where every detail counts. Based in the Netherlands, SPARC® is a strategic and creative agency dedicated to the automotive industry.

"That single spark—the moment something moves, inspires, and motivates you—is the driving passion that defines our work. We craft campaigns that evoke emotion, spark inspiration, and build lasting connections. By combining strategy, creation, and activation, we help your automotive brand capture and retain the attention it deserves."

With a rich history and extensive experience in the automotive sector, SPARC® specialises in crafting narratives that evoke emotion, inspire action, and forge genuine connections with your audience.

"Through a powerful blend of creative vision and strategic commercial insight, we work toward one clear goal: to increase brand awareness and stimulate business growth."