AWARDS 2021 Sep 2021

London: Scott Grummett

Title: McDonald's Breakfast Wrappers

"McDonald's commissioned me to shoot their breakfast campaign. Alongside more traditional macro food images we shot a series of empty wrappers showing just how good the McDonald's breakfast is via the fact it's been eaten before we could even take the shot.

We based the shots in areas people traditionally enjoy a McDonald's and worked hard to include details such as the light passing through wrappers, drips, crumbs and pulls of cheese all bathed in an optimistic morning light.

The image was commissioned by Leo Burnett. Food Stylist: Fergal Connolly, Food Styling Assistant: Chris Gates, Props Stylist: Jess Elcock & Ashleigh Latter, Assistant: Nick Warner, Digi: Jon Rose & Digi Boutique, Art Direction: James Millers, Agency Producer: Jo Hodge, Stills Agent / Producer: Terri Manduca."

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