Location: Spain

''The title image was created as a teaser visual for the global campaign of the BMW Vision Neue Klasse X, produced in collaboration with the creatives Amadeus Weineck and Matthew Page from the advertising agency The Game.

It served as the teaser for the entire campaign, which included more than 120 assets from out-of-home visuals and social media content to press shots - all produced in collaboration with Sterntag Berlin under an all-in-one production approach.

The winning image was shot on the outskirts of Barcelona, Spain, at a beautiful, rounded house located in the hills. We developed the idea of positioning the car behind movable structures to create intriguing teaser visuals that would introduce the upcoming campaign.''