Ben and Martin, aka BAM, have photographed and directed the global campaign for the all-new electric Mazda CX-6e, created together with Scholz & Friends.

The idea was to build a look that feels modern and future-facing, yet warm and human across out-of-home, social, and film.

Shot under strict confidentiality, the team worked with a top-secret prototype that had to be cooled down between takes due to sunlight exposure. Not the easiest setup, but one that pushed the process in an exciting way. This is just the first chapter, with more to come.

BAM are a German-based duo of photographers and directors specialising in lifestyle automotive shoots. Their work blends high energy with a spontaneous, effortless feel, shaped by movement, light, and a strong sense for candid moments. They work worldwide with clients including BMW, Mercedes-Benz, Kia, Volkswagen, Mazda, Ford, or Audi.