Ben and Martin, aka BAM, have photographed and directed the global campaign for the all-new electric Mazda CX-6e, created together with Scholz & Friends.

The idea was to build a look that feels modern and future-facing, yet warm and human across out-of-home, social, and film.

Shot under strict confidentiality, the team worked with a top-secret prototype that had to be cooled down between takes due to sunlight exposure. Not the easiest setup, but one that pushed the process in an exciting way. This is just the first chapter, with more to come.

BAM are a German-based duo of photographers and directors specialising in lifestyle automotive shoots. Their work blends high energy with a spontaneous, effortless feel, shaped by movement, light, and a strong sense for candid moments. They work worldwide with clients including BMW, Mercedes-Benz, Kia, Volkswagen, Mazda, Ford, or Audi.

Ben & Martin, aka BAM, are a Germany-based duo of photographers and directors specialising in lifestyle-driven automotive storytelling. Their images pulse with energy, light-soaked, and seemingly spontaneous, while quietly revealing the precision and planning behind every frame.

Movement and light are core tools in BAM’s visual language, paired with a strong affection for candid portraiture and a refined snapshot aesthetic that feels authentic and lived-in. Working worldwide, they collaborate with leading automotive brands including BMW, Mercedes-Benz, Kia, Volkswagen, Ford, Audi, or Mazda.

Most recently, BAM shot the global launch campaign for the Mazda CX-60e, set to release very soon. Upcoming projects also include the new visual identity campaign for MINI and a secret concert car shoot for Toyota.

Stay tuned.

Location: Spain

''The title image was created as a teaser visual for the global campaign of the BMW Vision Neue Klasse X, produced in collaboration with the creatives Amadeus Weineck and Matthew Page from the advertising agency The Game.

It served as the teaser for the entire campaign, which included more than 120 assets from out-of-home visuals and social media content to press shots - all produced in collaboration with Sterntag Berlin under an all-in-one production approach.

The winning image was shot on the outskirts of Barcelona, Spain, at a beautiful, rounded house located in the hills. We developed the idea of positioning the car behind movable structures to create intriguing teaser visuals that would introduce the upcoming campaign.''