Jason Knott

car & transportation photography & motion

Sep 2025

Jason Knott

London

Land Rover

"On a remote plateau in China lives a magical man who builds even more magical kites. So, to shoot a campaign for the Land Rover Discovery Sport, I put him at the heart of a magical story. A young boy wants a magical kite, so he and his father head to China to scale the plateau and find the master.

The boy is now grown up and a father himself. He wants to give his own son the same incredible adventure. At the stroke of dawn, they leave the city and head off to find the kite maker again.

And there he is. Still on the plateau. And at the peak of his craft.

A storytelling project with scores of stories in one. People, travel, mystery, unknown cultures and a car journey of a lifetime.

Magical heaven on a plateau."

Jason Knott is represented by SARAHDAW.