"The past few months have been almost non-stop shooting for Alex Waber, alternating in studio sessions with on location work, which has given Alex the opportunity to really explore the similarities and differences between both.

The autumnal Poplin and Co. shoot down by a marina was the most straight forward location shoot possible, a small team, a bounce and watching the sun and clouds move through the sky.

'The Garden' editorial was a step up from that, we wanted that beautiful long evening light and colourful sky so we only had a three-hour window to shoot eight looks, and had to balance flashes both subtlety for fill and dramatically for aesthetics as the light rapidly changed.

And finally, the 'Altherya' shoot, shot in a glass house with amazing views was an exercise in hiding reflections while again balancing strobe lighting with the natural light of a day of rolling clouds.”