London: John Fyn

John Fyn is a London-based brand and advertising photographer specialising in food and still life.

"This project is about creating tension or motion in still life images. Capturing motion in a still photograph can be explicit in the case of a liquid pour or a splash. Falling powders like salt and sugar create action.

It could also be implied motion, such as an expanded burger with flying ingredients. Being more subtle with tension is also explored – here we have a spaghetti wrapped fork: the fork, the angle creates tension; will it fall over? The baby octopus tentacle coming out of the bowl – is it alive? Is it falling back into the bowl?"

John’s photographic style is graphic, conceptual and simple. His goal is to find intimate details in the food to connect with the viewer emotionally.

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