Barry Makariou has been busy shooting a global rebrand for GU desserts. "We shot over 30 products over 10 days, as well as motion. We captured every detail in super macro, driving taste appeal across all the packaging."

He also shot for Nescafe Cold: "We created a bespoke swirl to capture the refreshing movement within the glass."

AI is also starting to feature in his work, using it to elevate existing assets that were previously only KVs for brands but now have been brought to life. Take a look opposite at this animated Milka asset.

Follow Barry on Instagram for unique behind the scenes images. For anything work-related contact his agent, Peter at Agent at large.