Hamburg: Christoph Siegert

On the occasion of the International POS campaign of Nivea Sun and FCB, Hamburg Christoph and his team turned to sunny Portugal. Evocative images produced on the beach south of Lisbon entice the viewer to spend more time with family and of course, care more for sun kissed skin.

For Loki Schmidt Foundation, Christoph Siegert photographed visually arresting motifs for the current image campaign. The motifs are designed to stimulate an emotional appeal and focus on the people in nature as well as the interest of the viewer for the Loki Schmidt Foundation. The Foundation was established by the wife of the former, recently deceased Chancellor of the Federal Republic Helmut Schmidt. The aim of the Foundation is to preserve rare plants and the unique nature throughout Germany.

The Fruit Vendors are Christoph's contribution to the current BFF (Bund freelance photographer and film designers Germany) exhibition in Berlin entitled "Reduction." The interior of a car serves as screen for a highly emotional sales processes. The Fruit Vendors have emerged along the highway north of Nairobi, Kenya, in a photo project for an NGO.

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