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Are you f*ing listening? Gordon Ramsay was, when he performed brilliantly for Samuel McElwee and the latest PolyAI campaign for which he shot stills and their TVC, which first aired at the recent Superbowl. 1.5 million views in a day!

You might think this was the high point so far for Horton-Stephens, in 2026, but they also just completed the new Cyber Essentials campaign for the National Cyber Security Centre, shooting stills with the ever-brilliant George Logan.

In a fascinating production process, these stills were then used to inform AI motion creation by their amazing AI artist Alys Thomas. They told Production Paradise that it was a shoot that embodied their goal to work responsibly and ethically with AI and to have a workflow that allowed the M&C Saatchi creative team to steer the results the whole way through. It was a process that involved AI as a wonderful tool, yet still engaged photography, stylists, models, location scouts, producers and all the usual large shoot team. Part of the future for sure and a great one to add to well over 10,000 shoots they’ve already produced.

Besides that, here’s always much more to see, including a food division and photographers specialised at shooting alongside TVC productions or sometimes shooting the motion themselves.

Visit their website news to see the latest.