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IDC is a production partner specialising in campaign imagery, supporting agencies, brands and photographers from brief to final delivery. Based in New Zealand, IDC enables both global and local campaigns through thoughtful production, managing the complexities behind the scenes so photographers can focus fully on creative execution. Women owned and values driven, IDC is relationship led and craft focused, known for calm, steady delivery when it matters.

Led by senior photography agent and stills producer Michele Richards-Berry, IDC brings extensive experience shaping award winning careers and delivering world class productions. Michele partners closely with photographers, creatives, and production teams on projects where craft and calm execution are essential.

Recent work spans international campaigns with photographers such as Camilla Rutherford, Juliet Taylor, and Sacha Stejko, with a straight up approach that keeps projects moving smoothly, and relationships strong.