"Great commercial photography goes beyond documenting a product or a person. It tells a story, and it connects ideas, conveying emotion and values, capturing the hearts and the minds of an audience in an image that tells a thousand words.

I want my images to tell the story of your industry and the people involved. I try to convey the purpose, scale, and innovation of what you do. The exact requirements will vary depending on your industry, its target audience, and its overall branding goals, which I enjoy working with you to define.

Overall, good l photography goes beyond just documenting machinery and workplaces. It’s about taking photos in a way that conveys your core values, and emotions, showcases the industrial processes, and captures the people and technology working together.

Feel free to contact me to discuss your requirements."

Jarrard at Focuspoint Photo is a talented and passionate product and food photographer, who recently achieved a remarkable feat as a finalist in the esteemed Pink Lady Food Awards 2023. This recognition is a testament to his skills in capturing the essence of food.

With an eye for detail and a deep understanding of composition and lighting, Jarrard has consistently produced images that showcases the detail of any product.

Combining artistic vision with technical expertise, he captures stunning, authentic imagery that grabs the attention of your audience. Photography is the art of storytelling, which he does with consistent and uncompromising quality.

Jarrard is an expert at commercial photography, shaping objects, eliciting emotion, and bringing inanimate products to life. Working with position, shadows, and silhouettes to put your products, and your brand, in the best possible light.

“A picture tells a thousand words. I aim for my photos to tell even more.”

"Still life photography demands particular attention to detail and solid consistency. I have an eye for composition and an innate ability to capture the essence of any object.

What sets me apart is my commitment to perfection. Every element within my photographs is carefully arranged, reflecting an appreciation for balance and harmony. Attention to detail is unparalleled, ensuring that no minute aspect goes unnoticed.

Consistency is key to all my work. Whether it's a collection of food, drink, or your new product, my images show a cohesive look. With a great understanding of lighting, colour, and texture, I will create images that tells a story, capturing the essence of objects and inviting viewers to appreciate the subtleties.

In the space of still life photography, I love capturing beauty with precision and consistency. My attention to detail and commitment to quality is what makes me stand out."

At Focus Point Photo, Jarrard works closely with his clients to create images that showcase their food in the most appealing way possible. Whether you are an agency, restaurant owner, or a cookbook author, Jarrard will create stunning images that will make your audience hungry for more.

Jarrad has honed his skills over the years through formal training and hands-on experience. His ability to understand the brief and along a deep understanding of lighting, composition, and colour, allows him to create images that are both beautiful and appetising.

In addition to his photography work, Jarrard is also committed to providing excellent customer service. He is dedicated to understanding his clients' needs and delivering images that exceed their expectations. When you work with Jarrard, you can expect a collaborative, professional, and enjoyable experience.

If you are looking for a talented food photographer to capture stunning images of your food, look no further than Jarrard Johnstone and Focus Point Photo.