Through his bold, graphic style, Hugo brings fun and energy to his still life sets. And who says still lifes need to stand still? Albeit in a single image, stop motion or video, Hugo will always find a way to make things more dynamic.

Hugo’s approach to still life goes beyond creating beautiful images. It starts with building the story behind every shot: what happened just before, what’s about to happen next, who’s involved, and when it all takes place. By piecing together these elements, he creates strong, engaging imagery, every single time.

Having worked with a wide range of brands across FMCG, food & drink, and cosmetics, including BOOM, KEANTO, Leen Bakker, Yusaki, and many more, Hugo is comfortable collaborating with diverse teams to make his still life work come to life.

Colorful, vibrant, and unmistakably bold. Hugo Onink approaches still life photography and motion with his background in industrial design and future in story telling. His imagery celebrates products as objects of desire; playful compositions, daring use of color, and a refined sense of space turn the ordinary into the extraordinary. From sports and lifestyle to tech and everyday essentials, Hugo’s work balances sharp precision with an approachable, human touch.

Working from his Amsterdam studio — a converted school building filled with character — Hugo thrives on collaboration. Whether developing dynamic motion pieces or creating meticulous product stills, he brings together the right creative partners to push ideas further and deliver impactful campaigns for international brands.

If you’re after still life that’s as thoughtful as it is striking, Hugo’s your guy. Let’s create something memorable.

Bold, colourful, and tasty.

Hugo Onink creates photography that excites the senses. Through colour, narrative, and movement, his work captures a happiness you can almost taste. From the crisp refreshment of a beer at sunset to the burst of cracking open an energy drink, Hugo collaborates with his team of stylists to craft images that are polished yet authentic.

Based in Amsterdam, Hugo works out of his former school-turned-studio. He also has extensive experience working collaboratively on video sets, both nationally and internationally.

Looking forward to working together? So is Hugo — get in touch and let’s make it happen!

Hugo Onink is a photographer with a passion for transforming the everyday into something extraordinary—and making the extraordinary… epic. His photography bursts with vibrant colour, personality, and narrative depth that demands a second look. Working closely with stylists and models, he thrives on collaboration with diverse teams to create visuals that are both immediately striking and richly layered—the longer you look, the more is revealed. These are images that feel polished and real at the same time.

Based in Amsterdam, Hugo works from a former school-turned-studio for many of his studio projects. He also travels internationally for (lifestyle) shoots, always drawing inspiration from his surroundings—and he can’t wait for the next adventure!

Each project is fuelled by boundless energy, a sharp creative eye, and a terrible sense of humour.

Looking forward to working together? So is Hugo! Reach out to him here—and let’s make it happen!

Hugo is a photographer who strives to make the ordinary spectacular—and the spectacular… well, epic. His images are filled with color, personality, and stories that demand a second (and third) look. Collaborating with stylists and models, he makes images that are as clear as they are dynamic, making each frame immediately coherent, yet filled with just enough real world chaos.

Whether he’s in his Amsterdam studio (in a former school) or working internationally, Hugo won’t hesitate to dive into the Med camera in hand or roll through tundra under a helicopter. Whatever it takes to find just the right framing to tell a story.

Fueled by infectious energy, an eye for detail, and a stash of terrible jokes, each shoot’s an adventure.

Want to create something awesome together? Reach out to Hugo here and let’s make it happen!